LESSON 11 MIL2 Flashcards
knowledge was passed on through folk media and indigenous forms of media.
Pre-Spanish Era
Careers: Town crier, messenger, community scribe.
Pre-Spanish Era
Only the elite spoke and understood Spanish. Thus, communication was limited. Pen names were used to avoid political oppression.
Spanish Era
Publication of books and newspapers advanced the Propaganda movement which led to the people’s revolution against Spanish rule.
Spanish Era
Careers: book writers, newspaper writer, editor, publisher, copyreader, artist.
Spanish Era
During this era, major newspaper (i.e. Manila Times and Manila Bulletin, radio broadcasting and movies became available.
American and Japanese Era
Media was used for propaganda by the government and other groups.
American and Japanese Era
Careers: book writers, newspaper writer, editor, publisher, copyreader, artist, cartoonist, reporter, producer, broadcaster.
American and Japanese Era
The golden age of Philippine Journalism. Advertising, Communication Education, and press freedom flourished in this era.
Post-war Era
Highlights of this era include the government takeover of media and the press and the image engineering of the Marcoses in the name of nationalism.
Martial Law Era
Careers: book writers, newspaper writer, editor, publisher, copyreader, artist, cartoonist, reporter, producer, media technicians, advertisers.
Post-war Era
Careers: web designer, online instructors, digital producers, bloggers, animators, programmer, archivist, metadata analyst, data miner, user experience designer, call center agents, virtual assistants
Modern Era
People Power brought greater freedom for Philippine media. During this era, the new Constitution recognized the vital role of communication and information in nation building. Press freedom influenced the growth in media careers.
Post-EDSA Era
Individuals serve as channels of information.
PEOPLE AS MEDIA
Traditionally, this is limited to folk media, writing, or creating a______.
media artifact
With the advent of social media, individuals have been empowered to not just create media artifacts but to give ______,____ and_______.
feedback, edit and add onto the media artifact
The exchange of information within the context of politics and governance, is perhaps one of the most apparent examples of how humans act as media.
POLITICAL COMMUNICATION
In the Philippines, _____ will never be the same way without the voices of the members of the campaign trail going to places and promoting the candidacy of their electoral bet.
election campaigns
Social media networking will not make sense without the actual people who conceived and shared these online posts. In a sense, the tool does not manifest or run without the operator.
LIKES AND STATUS
UPDATES
Social media is pinned on the _______ because online account holders/owners are the ones responsible for these accounts to even exist and be able to share content.
principle of people media
The statistics of social media users is one of the opportunities that entice people to promote ideas and share information.
LIKES AND STATUS
UPDATES
This is because ordinary people can actually gain an audience even with the most trivial content such as the “Pabebe” phenomenon that had been going viral in the recent past. Or, the instant fame earned by so-called “online sensations.”
ONLINE VIRALITY
These examples illustrate that people can produce or author random content, perhaps out of whim, but are still very personal and direct in their transmission or relay of these content. The content is picked up also by random strangers, and the information spreads.
ONLINE VIRALITY
are expected to have a first instance of exposure to the media content especially on topics that they are more involved in.
OPINION LEADER
They interpret the media content based on their views and biases, and these interpretations are then passed on to opinion followers, who are assumed to have less exposure or contact with media
OPINION LEADER
It is also known as “public”, “participatory”, “democratic” or “street” journalism.
CITIZEN JOURNALISM
Citizen journalism occurs when members of the public become active participants in the collection, reportage, analysis, and dissemination of news and information to other citizen.
CITIZEN JOURNALISM
The expectation of delivering a credible and reliable source of information would lie on media practitioners, especially journalism.
SOCIAL JOURNALISM
likened open publishing where readers intentionally contribute content just by sharing through their online social media.
SOCIAL JOURNALISM
This is when a group of people or a crowd is solicited for information by certain entities or institutions.
CROWDSOURCING
Crowdsourcing is also called __________.
collective mobilization.
People who are physically apart can continue to communicate at a lower cost, send pictures, use live-streaming, thereby strengthening the ties between them. Demands on relationship-building increases with social media. People expect friends and family to respond immediately. Some private can be made vulnerable to exposure.
Relationships
Instant ______ by the way of simply liking a post can be very gratifying and encouraging. Social media has created a specific need for validation and attention.
Recognition
Social media provides a platform for real time collaborative learning.
Resources can be made readily available. Learners can take control of their own learning.
Learning
Social media can provide great entertainment and allow users to have a respite from their busy schedules.
This form of entertainment can often be addictive. Others find it more difficult to manage their time wisely and to focus on the task at hand.
Diversion/Entertainment
It has become easier to market oneself through social media. Connections and referrals are established more quickly. There is no separation of private and professional. What is posted about the private self may affect the professional.
Career progression
