LESSON 11 MIL2

Question 1

knowledge was passed on through folk media and indigenous forms of media.

Answer 1

Pre-Spanish Era

Question 2

Careers: Town crier, messenger, community scribe.

Answer 2

Pre-Spanish Era

Question 3

Only the elite spoke and understood Spanish. Thus, communication was limited. Pen names were used to avoid political oppression.

Answer 3

Spanish Era

Question 3

Publication of books and newspapers advanced the Propaganda movement which led to the people’s revolution against Spanish rule.

Answer 3

Spanish Era

Question 4

Careers: book writers, newspaper writer, editor, publisher, copyreader, artist.

Answer 4

Spanish Era

Question 5

During this era, major newspaper (i.e. Manila Times and Manila Bulletin, radio broadcasting and movies became available.

Answer 5

American and Japanese Era

Question 6

Media was used for propaganda by the government and other groups.

Answer 6

American and Japanese Era

Question 7

Careers: book writers, newspaper writer, editor, publisher, copyreader, artist, cartoonist, reporter, producer, broadcaster.

Answer 7

American and Japanese Era

Question 8

The golden age of Philippine Journalism. Advertising, Communication Education, and press freedom flourished in this era.

Answer 8

Post-war Era

Question 9

Highlights of this era include the government takeover of media and the press and the image engineering of the Marcoses in the name of nationalism.

Answer 9

Martial Law Era

Question 9

Careers: book writers, newspaper writer, editor, publisher, copyreader, artist, cartoonist, reporter, producer, media technicians, advertisers.

Answer 9

Post-war Era

Question 9

Careers: web designer, online instructors, digital producers, bloggers, animators, programmer, archivist, metadata analyst, data miner, user experience designer, call center agents, virtual assistants

Answer 9

Modern Era

Question 10

People Power brought greater freedom for Philippine media. During this era, the new Constitution recognized the vital role of communication and information in nation building. Press freedom influenced the growth in media careers.

Answer 10

Post-EDSA Era

Question 11

Individuals serve as channels of information.

Answer 11

PEOPLE AS MEDIA

Question 12

Traditionally, this is limited to folk media, writing, or creating a______.

Answer 12

media artifact

Question 12

With the advent of social media, individuals have been empowered to not just create media artifacts but to give ______,____ and_______.

Answer 12

feedback, edit and add onto the media artifact

Question 13

The exchange of information within the context of politics and governance, is perhaps one of the most apparent examples of how humans act as media.

Answer 13

POLITICAL COMMUNICATION

Question 14

In the Philippines, _____ will never be the same way without the voices of the members of the campaign trail going to places and promoting the candidacy of their electoral bet.

Answer 14

election campaigns

Question 15

Social media networking will not make sense without the actual people who conceived and shared these online posts. In a sense, the tool does not manifest or run without the operator.

Answer 15

LIKES AND STATUS
UPDATES

Question 16

Social media is pinned on the _______ because online account holders/owners are the ones responsible for these accounts to even exist and be able to share content.

Answer 16

principle of people media

Question 17

The statistics of social media users is one of the opportunities that entice people to promote ideas and share information.

Answer 17

LIKES AND STATUS
UPDATES

Question 18

This is because ordinary people can actually gain an audience even with the most trivial content such as the “Pabebe” phenomenon that had been going viral in the recent past. Or, the instant fame earned by so-called “online sensations.”

Answer 18

ONLINE VIRALITY

Question 19

These examples illustrate that people can produce or author random content, perhaps out of whim, but are still very personal and direct in their transmission or relay of these content. The content is picked up also by random strangers, and the information spreads.

Answer 19

ONLINE VIRALITY

Question 19

are expected to have a first instance of exposure to the media content especially on topics that they are more involved in.

Answer 19

OPINION LEADER

Question 20

They interpret the media content based on their views and biases, and these interpretations are then passed on to opinion followers, who are assumed to have less exposure or contact with media

Answer 20

OPINION LEADER

Question 21

It is also known as “public”, “participatory”, “democratic” or “street” journalism.

Answer 21

CITIZEN JOURNALISM

Question 22

Citizen journalism occurs when members of the public become active participants in the collection, reportage, analysis, and dissemination of news and information to other citizen.

Answer 22

CITIZEN JOURNALISM

Question 23

The expectation of delivering a credible and reliable source of information would lie on media practitioners, especially journalism.

Answer 23

SOCIAL JOURNALISM

Question 23

likened open publishing where readers intentionally contribute content just by sharing through their online social media.

Answer 23

SOCIAL JOURNALISM

Question 24

This is when a group of people or a crowd is solicited for information by certain entities or institutions.

Answer 24

CROWDSOURCING

Question 25

Crowdsourcing is also called __________.

Answer 25

collective mobilization.

Question 26

People who are physically apart can continue to communicate at a lower cost, send pictures, use live-streaming, thereby strengthening the ties between them. Demands on relationship-building increases with social media. People expect friends and family to respond immediately. Some private can be made vulnerable to exposure.

Answer 26

Relationships

Question 27

Instant ______ by the way of simply liking a post can be very gratifying and encouraging. Social media has created a specific need for validation and attention.

Answer 27

Recognition

Question 27

Social media provides a platform for real time collaborative learning.
Resources can be made readily available. Learners can take control of their own learning.

Answer 27

Learning

Question 28

Social media can provide great entertainment and allow users to have a respite from their busy schedules.
This form of entertainment can often be addictive. Others find it more difficult to manage their time wisely and to focus on the task at hand.

Answer 28

Diversion/Entertainment

Question 29

It has become easier to market oneself through social media. Connections and referrals are established more quickly. There is no separation of private and professional. What is posted about the private self may affect the professional.

Answer 29

Career progression