LESSON 1 PRELIM Flashcards
A commercial enterprise where a
traveler can secure information
and expertise, get impartial
counseling, and make
arrangements to travel by air, sea
or land, to any point in the world.
Travel Agency
Travel agency act as middleman between the vendor and the
vendee. T OR F
True
the agency collects an agent’s commission from
vendor.
This commission is normally defined as?
Rate Minus
the agency is allowed to unilaterally mark-up the net cost
given by the vendor. This is known as?
Net Plus
have been available to
travel agencies since over ten
years ago.
Computerized reservations
systems
Also known as negotiated handling fee
Cost Plus
These are fixed commissions
Rate minus
These are (mark-ups on net fares)
Net plus
These are (usually on
documentation)
Service fee
is the prospective travel
consumer of a travel component
or a tour package, at the point.
Market
is the place to be
visited or to be experienced within
geographical area of operation.
Destination
LEISURE TRAVEL
MOTIVATORS
• Physical motivators
• Cultural motivators
• Interpersonal motivations
• Status and prestige motivators
LEISURE TRAVEL DE-
MOTIVATORS
• Cost of Travel
• Lack of Time
• Health
• Family Stage
• Lack of Interest
• Fear and Safety
MARKET VARIABLES
- Socioeconomic and Demographic
Variables – age, gender, civil status etc. - Product-Related Variables - length of
stay - Psychographic Variables
- Geographic Variables
refers specially to the facilities catering to the basic
human needs while convenience includes improvement of the
basic facilities
Comfort