Lesson 1 (part 2) Flashcards
Define culture.
System of knowledge, beliefs, values, customs, behaviors, and artifacts that are acquired, shared, and used by its members in daily living.
What is co-culture?
Groups of persons who differ in some ethnic or sociological way from their parent (or dominant) culture.
What are the four forms of intercultural communication?
- Intracultural
- Interracial
- International
- Interethnic
Define cultural diversity.
The existence of a variety of cultural groups within a society.
What is ethnocentrism?
The tendency to see one’s culture as superior to all others.
Define cultural relativism.
Acceptance of other cultural groups as equal in value to one’s own.
What are the strategies used by co-culture groups to interact with those in the dominant culture?
- Accommodation
- Assimilation
- Separation
What does accommodation mean in the context of culture?
Adapting to a new culture while still maintaining aspects of one’s own cultural identity.
What is assimilation?
Fully adopting the norms and practices of the dominant culture, often at the expense of one’s original culture.
What does separation mean in cultural interaction?
Resisting interaction with members of the dominant culture.
What is intercultural competence?
The ability to communicate and behave in appropriate ways with those who are culturally different.
Fill in the blank: The four variables to distinguish cultures include Individualism vs. Collectivism, High Context vs. Low Context, High Power Distance vs. Low Power Distance, and _______.
Masculine vs. Feminine
What characterizes individualism?
Stresses individual goals and emphasizes ‘I’.
What characterizes collectivism?
Stresses group goals and emphasizes ‘We’.
Define high context communication.
Polite and indirect communication style, relying on nonverbal signs.
Define low context communication.
Direct and clear communication style, relying more on verbal communication.
What is high power distance?
Views power as a fact of life and accepts a hierarchy between superiors and subordinates.
What is low power distance?
Views power should be used only when legitimate, emphasizing interdependence.
What are characteristics of masculine cultures?
- Value aggressiveness
- Emphasize material success
- Competitive society
What are characteristics of feminine cultures?
- Value relationships
- Care for others
- Consensus-oriented
True or False: Cultural diversity only includes differences in ethnicity.
False
What is an example of a co-culture group?
- Mexican Americans
- Chinese Filipinos
- Persons with Disabilities
- The Elderly
- The LGBTQIA+ Community
What is the significance of the example of golf balls in Japan?
Illustrates the importance of understanding cultural preferences in marketing.
