Lesson 1: Models of Communication

Question 1

“The art of communication is the language of leadership”

Answer 1

James Humes

Question 2

Reflects the art of oneʼs thinking.

Answer 2

Art of communication

Question 3

One of the major proponents of The New Rhetoric

Answer 3

James Berlin (1982)

Question 4

“In teaching writing, we are not simply offering training in a useful technical skill that is meant as a simple complement to the more important studies of other areas.

Answer 4

James Berlin (1982)

Question 5

Essential tools that help us analyze, critique, and negotiate

Answer 5

Speaking, Listening, Reading, Writing

Question 6

Essential tools that help us analyze, critique, and negotiate

Answer 6

Speaking, Listening, Reading, Writing

Question 7

Communication Models for the Study of Mass Communications

Answer 7

Dennis Mcquail Sven Windahl (2013)

Question 8

Dennis Mcquail Sven Windahl book

Answer 8

Communication Model for the study of Mass Communication

Question 9

“A model seeks to show the main elements of any structure or process and the relationship between these elements…it helps in explaining by providing in a simplified way information which would otherwise be complicated or ambiguous.”

Answer 9

Dennis Mcquail Sven Windahl (2013)

Question 10

In this model, explains that speakers should adjust their messages according to their audience and the occasion to achieve a particular effect.

Answer 10

Aristotle’s Model of Communication

Question 11

Aristotle’s communication model is a ——— as the speaker has the most important role in it and is the only one active.

Answer 11

speaker-centered model

Question 12

Aristotle developed a ——— model for oral communication known as Aristotle’s Model of Communication.

Answer 12

linear communication

Question 13

This is considered as the first model of communication and was proposed before 300 B.C . It is also the most widely accepted among all communication models.

Answer 13

Aristotle’s Model of Communication

Question 14

Aristotle Model is mainly focused on

Answer 14

Speaker and Speech

Question 15

5 primary elements of Aristotle’s Model of Communication

Answer 15

-Speaker
-Speech
-Occasion
-Audience
-Effect

Question 16

There are few criticisms around this model. Some of them are:

Answer 16

-There is no concept of feedback, it is one way from speaker to audience.

-There is no concept of communication failure like noise and barriers.

-This model can only be used in public speaking.

Question 17

American mathematician, Electronic engineer and an American scientist both join to write an article in “Bell System Technical Journal” called “A Mathematical Theory of Communication”.

Answer 17

Shanon Weaver

Question 18

“Bell System Technical Journal” called “A Mathematical Theory of Communication” and called as

Answer 18

“Shannon-Weaver model of communication”.

Question 19

called as “Shannon-Weaver model of communication”.

Answer 19

“Bell System Technical Journal” called “A Mathematical Theory of Communication”

Question 20

This model is specially designed to develop the effective communication between sender and receiver.

Answer 20

Shanon-weaver Model of Communication

Question 21

Factors which are affecting the communication process

Answer 21

Noise

Question 22

Factors which are affecting the communication process

Answer 22

Noise

Question 23

ADVANTAGE OF SHANNON-WEAVER
MODEL OF COMMUNICATION MODEL

Answer 23

• Concept of noise helps in making the communication effective by removing the noise or problem causing noise.
• This model takes communication as a two-way process. It makes the model applicable in general communication.
• Communication is taken as quantifiable in Shannon Weaver model.

Question 24

CRITICISM OF SHANNON- WEAVER MODEL OF COMMUNICATION MODEL

Answer 24

• It can be applied more for interpersonal communication than group communication and mass communication.
• Receiver plays the passive part in the communication process as sender plays the primary role that sends messages.
• Feedback is taken as less important in comparison to the messages sent by the sender.
• The model is taken by some critics as a “misleading misrepresentation of the nature of human communication” as human communication is not mathematical in nature.

Question 25

Built on the theory that communication is a two-way street, a sender and a receiver.

Answer 25

Osgood-Schramm Model

Question 26

Built on the theory that communication is a two-way street, a sender and a receiver.

Answer 26

Osgood-Schramm Model

Question 27

Popularized the notion that communication was circular rather than linear, meaning that it required two participants taking turns sending and receiving a message.

Answer 27

Charles Egerton Osgood

Question 28

In this model, pay attention to the role of the interpreter.

Answer 28

Osgood-Schramm Model

Question 29

There are times when the sender and the receiver may apply different meanings to the same message, and this is termed

Answer 29

Semantic Noise

Question 30

Builds this theory about the interpreter into the different fields of experience of the sender and the receiver.

Answer 30

Second model of Osgood Schramm Model

Question 31

For the message to reach the receiver, there must be common field of experience between the sender and the receiver.

Answer 31

Osgood-Schramm Model

Question 32

For the message to reach the receiver, there must be common field of experience between the sender and the receiver.

Answer 32

Osgood-Schramm Model

Question 33

For the message to reach the receiver, there must be common field of experience between the sender and the receiver.

Answer 33

Osgood-Schramm Model

Question 34

It is possible to begin at any of the stages outline in his model.

Answer 34

Eugene White’s Stages of Oral communication.

Question 35

Since it is a circular model, it means that oral communication is continuous process with no real beginning or end.

Answer 35

Eugene White’s Stages of Oral communication.

Question 36

The most important contribution from
Eugene White’s model is the concept of

Answer 36

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