LESSON 1: Introduction to Media and Information Literacy

Question 1

physical objects used to communicate with, or the mass communication through physical objects such as
radio, television, computers, film,

Answer 1

Media

Question 2

refers to any physical object used to communicate messages.

Answer 2

Media

Question 3

broad term that covers processed data,
knowledge derived from study, experience, instruction, signals, or symbols.

Answer 3

Information

Question 4

ability to identify, understand, interpret, create, communicate and compute, using printed and written materials associated with varying contexts.

Answer 4

literacy

Question 5

The ability to access, analyze, evaluate, and create media in a variety of forms.

Answer 5

Media Literacy

Question 6

It aims to empower citizens
by providing them with the competencies (knowledge and skills) necessary to engage with traditional media and new technologies.

Answer 6

Media Literacy

Question 7

The ability to recognize when information is needed, and to locate, evaluate, and effectively communicate information in its various formats.

Answer 7

Information Literacy

Question 8

The ability of an individual, either working independently or with others, to responsibly, appropriately, and effectively use technological tools.

Answer 8

Technology Literacy

Question 9

This is a set of competencies that empowers citizens to access, retrieve, understand, evaluate, use, create, and share information and media content ______, ________, _______.

Answer 9

CRITICALLY, ETHICALLY, and EFFECTIVELY

Question 10

This is a set of competencies that empowers citizens to access, retrieve, understand, evaluate, use, create, and share information and media content CRITICALLY, ETHICALLY, and EFFECTIVELY.

Answer 10

Media and Information Literacy

Question 11

Basic Concepts of Media

Answer 11

1. Media construct our culture
2. Media messages affect our
   thoughts, attitudes and actions
3. Media use “the language of persuasion”.
4. Media construct fantasy worlds.
5. No one tells the whole story.
6. Media messages contain “texts” and “subtexts”.
7. Media messages reflect the values and viewpoints of media makers.
8. Individuals construct their own meanings from media.
9. Media messages can be decoded.
10. Media literate youth and adults are active consumers of media.

Question 12

Purposes of Media

Answer 12

1. Acts as channels of information and knowledge
2. Facilitates informed debates between diverse social actors
3. Serves as means by which the society learns about itself and builds a sense of community
4. Functions as a watchdog of the government by promoting transparency in public life and public scrutiny of those with power
5. Acts as facilitator of democratic processes.

Question 13

Characteristics of Media and Information Literate Individuals

Answer 13

1. Independent
2. Knowledgable
3. Responsive
4. Critical with information
5. Technology Savvy
6. Considerate

Question 14

They acknowledge, understand, and respect others’ perspectives and cultures. They are aware of individual differences and keep these in mind when communicating.

Answer 14

Considerate

Question 15

They are capable. They effectively make use of technology and new media in a way that is highly advantageous

Answer 15

Technology Savvy

Question 16

• Not only do they understand the information being given, but they also critique the content, delivery, and processing of data.
• The subconsciously
  question the media and give
  great emphasize on the
  provided evidence.

Answer 16

Critical with Information

Question 17

Media and information literate individuals can adjust the way they communicate with others depending on the audience, task, purpose, discipline, and other demands or factors in the situation.

Answer 17

Responsive

Question 18

These individuals acquire, process, share, and translate deep information about their
fields.

Answer 18

Knowledgable

Question 19

Media and information literate
individuals can independently
process digital or printed texts
of varying complexity

Answer 19

Independent

Question 20

Many forms of media-like television-seek to create passive, impulsive consumers

Answer 20

Media literate youth and adults are active consumers of media.

Question 21

By “deconstructing” media, we can figure out who created the message, and why. We can identify the techniques of persuasion being used and recognize how media makers are trying to influence us.

Answer 21

Media messages can be decoded.

Question 22

Although media makers attempt to convey specific messages, people receive and interpret them differently, based on their own prior knowledge and experiences, their values, and their beliefs.

Answer 22

Individuals construct their own meanings from media.

Question 23

Everyone has a point of view. Our values and viewpoints influence our choice of words, sounds and images we use to communicate through media.

Answer 23

Media messages reflect the values and viewpoints of media makers.

Question 24

The text is the actual words, pictures, and/or sounds in a message. The subtext is the hidden and underlying meaning of the message

Answer 24

Media messages contain “texts” and “subtexts”.

Question 25

Every media maker has a point of view. Every good story highlights some information and leaves out the rest.

Answer 25

No one tells the whole story.

Question 26

Movies, TV shows, and music videos sometimes inspire people to do things that are unwise, anti-social, or even dangerous.

Answer 26

Media construct fantasy worlds.

Question 27

All media messages try to persuade us to believe or do something. News, documentary films, and nonfiction books all claim to be telling the truth.

Answer 27

·Media use “the language of persuasion”.

Question 28

We don’t like to admit it, but all of us are affected by advertising, news, movies, pop music, video games, and other forms of media.

Answer 28

Media messages affect our thoughts, attitudes and actions

Question 29

Our society and culture-even our perception of reality-is shaped by the information and images we receive via the media.

Answer 29

Media construct our culture