Lektion 5 - Transfer pricing and shared service centers Flashcards

1
Q

What is transfer pricing?

A

’Value placed on a transfer of goods or services in transaction in which at least one of the two parties involved is a profit- or investment centre’’

Dependencies:
- Company type
- Environment
- PLC
- Strategic mentality

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2
Q

(!) What are the objectives of transfer pricing?

A

Provide business unit with information needed to determine optimum trade-off between company costs and revenues

Should induce goal-congruent decisions (Decisions that improve responsible centres should also improve company profit)

Should help measure financial performance of the individual responsibility centres

System should be simple to understand and easy to administer.

System should be acceptable to the tax authorities (Even if located in two different tax jurisdictions)

(Should be less than external sales minus external costs poss.)

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3
Q

What is meant by ‘‘arms length’’?

A

Transfer prices should be similar to the prices that would be charged if the products were sold to outside customers or purchased from outside vendors

Comes from length of handshake between two independent business partners

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4
Q

What is the difference between a transfer pricing decision and a sourcing decision?

A

Transfer price decision:
- Price for product transferred between profit/investments centres

Sourcing decision:
- Production inside company or purchasing from outside vendor

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5
Q

Which conditions makes the a market price-based transfer price closer to induce goal congruence?

A

Perfectly competitive market

Homogeneous product

Equivalent buying and selling prices not affected by individual buyers or sellers

Full information

Freedom to source: Alternatives should exist and
managers should have permission to choose source in own best interest

Market price: Ideal transfer price bases on a well-established, normal market price reflecting the same conditions

Competent people

Good atmosphere

Negotiation

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6
Q

(!) How can a competitive price be determined?

A

Available published market prices:

  • Has to be prices actually paid
  • Has to be under the same conditions

___________

Market price set by bids:

  • Only if low bidders has chance of obtaining business
  • Only if the bids is not to obtain competitive price

___________

Selling of similar products in outside market:
- Price on the basis of outside price

___________

Buying similar products in outside market:
- Price on the basis of outside price

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7
Q

What is implied by cost-based transfer prices?

A

The cost basis

  • The usual basis is standard costs: Not actual costs
  • Calculation: Full (absorption)- or activity based costing

The profit mark-up:

  • Basis: Percentage of costs or percentage of investment
  • Level of profit allowed: Should approximate rate-of-return achievable on outside markets
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8
Q

Which methods can be used against the problem of reluctant to reducing own profit to optimize company profit?

A

Agreement among business units:
- Formal mechanism

____________

Two step pricing:

General:

  • Two charges: Standard variable cost + fixed costs
  • One charge should include a profitmargin
  • Buying party should compensate selling party for risk of holding capacity

Considerations:

  • Monthly charge should be negotiated periodically
  • Question about accuracy of cost & investment allocation
  • Manufacturing units profit performance not affected by sales volume on final unit
  • Conflict interest between manufacturing unit & company
  • Method similar to ‘’take-or-pay’’ pricing
  • Might have an incentive to reserve a lower capacity at the beginning

____________

Profit sharing:

  • Product transferred to marketing unit at standard variable cost and when sold the business unit share the contribution earned
  • Useful if demand is highly fluctuating

Considerations:

  • How contribution is divided between profit centre
  • Dividing the profit does not give information about profitability of each unit
  • Manufacturing unit contribution depends on marketing units ability to sell and selling price

____________

Two sets of prices:

  • Dual-rate transfer pricing
  • Outside price for manufacturing unit
  • Standard cost for selling unit
  • Used when conflicts between seller and buyer

Considerations:

  • Sum of unit profits higher than actual total profit
  • Illusive feeling of making money
  • Might motivate to focus on internal sales
  • Additional bookkeeping
  • May reduce important conflicts
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9
Q

Describe the ways to resolve a conflict

A

Avoidance:

  • Forcing
  • Smoothing

Resolution:

  • Bargaining
  • Problem solving
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10
Q

What is meant by class 1 and 2 in classification of products?

A

Class 1:

  • Products to control sourcing
  • Large volume products
  • Make or buy decision: Make
  • Products where no outside source exist
  • Manufacturing with quality and secrecy reasons to maintain control
  • Sourcing only changed by permission of central management

__________

Class 2:

  • Other products
  • Small volume products
  • Make or buy decision: Buy
  • General purpose equipment
  • Transferred at market price
  • Sourcing determined by business units involved
  • Production outside company without significant disruption to present operations
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11
Q

(!) Describe what is meant by a shared service center

A

General:

  • A subset of ‘non-core’ business functions are concentrated into a new business unit
  • Support services structured into a separate unit
  • Not the same as centralized service units
  • Intention to capture best aspects of both centralization and decentralization

____________

Pros:

  • Economies of scale
  • Customer focus and quality
  • Employees build up specialized knowledge
  • Can become an independent, outside, service form
  • Improves clarity about strategic alignment through simpler structures: Units can focus on their core business

Cons:

  • Customer demand for variety will suffer
  • Sometimes instead of redesign current service flow
  • Many shared service center projects fail or costs more than planned
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12
Q

(!) What is relevant for the shared service center in terms of management control systems?

A

Free and independent

Must be flexible

Allow organization to maintain control

Operates as either expense or profit centre

Often operating on break-even basis

Strategic direction from top management and relationships with business units

Hard to decide

Changes over time

Service level agreement

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13
Q

What is the role of top management in terms of shared service centers?

A

Differentiate between core- vs non-core activities

Explain and justify clearly why shared service center are implemented

Decision whether outside sourcing and service provision is allowed

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14
Q

What is a service level agreement?

A

Formally stated internal contract

____________

Written contract including type and scope of services negotiated between shared service center and internal customers/business units

____________

Contract specifies service levels, cost, quality, deadlines

____________

Determines balance between service quality & cost:

  • Costs
  • Quality: Accessibility, responsiveness, timeliness and accuracy

____________

Negotiated between shared service centre and business unit

____________

Defines performance measures:

  • Financial
  • Non financial
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15
Q

Describe the pros and cons for cost allocation of corporate services

A

Pros:

  • Allocation enables the calculation of accurate cost prices of goods and services produced in the decentralized unit
  • Allocation raises managers awareness of the service provided
  • Allocation creates a healthy tension between central and non-central managers

Cons:

  • Allocation of non controllable costs may be perceived as a type of corporate tax
  • Sometimes quite broad allocation bases
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16
Q

Describe the three schools in pricing corporate services

A

Business unit pay standard variable cost for service:

  • If paying less, motivation to use the service more than economic justified
  • If paying more, no motivation to use service

____________

Business unit pay standard variable cost for service plus fair share:
- Not worth having if no one wanna pay for it

____________

Business unit pay market price or standard variable cost for service plus profit margin:
- The capital employed by service units should earn a return

17
Q

(!) Describe the difference between the three transfer pricing schemes

A

Full retail price:

Selling department (repair):
- Sales price = Retail price
Buying department (end-product):
Cost of sales = Guidebook value + sales commission + retail repair price

_____________

Direct cost:

Selling department (repair):
- Sales price = Retail price/Retail mark up
Buying department (end-product):
Cost of sales = Guidebook value + sales commission + repair departments sales price

_____________

Full cost:

Selling department (repair):
- Sales price = Retail price/Retail mark up + Fixed allocation costs
Buying department (end-product):
Cost of sales = Guidebook value + sales commission + repair departments sales price
18
Q

(!) Describe the key consideration regarding transfer pricing

A
  • Requires controllability: managers able to affect profit
  • Judgement & compromise necessary
  • Headquarters sets rules for negotiations
  • Local managers need relevant information & knowledge to set prices
19
Q

Relate the topic to the case North country auto inc.

A

General:

  • Departments: New, used, service, body, parts
  • Do not want to account for others valuation errors
  • Discussion about full price on under-capitalized service
  • Selling for less than full price defeats purpose of PC

Discuss the three transfer pricing methods:

  • Direct cost & full cost leaves no profit for part & service department, why parts should not be profitcenter
  • Full retail price make no incentive for keeping car