Lecture Three - Helping and Altruism Flashcards
Warnehen and Tomasello (2006)
We are born predisposed to help others
Baby Jessics
An 18 month old from Texas that got stuck in a well. The story got lots of donations and worldwide help.
Countries and giving
Most countries and governments only donate a small percentage of their GDP to helping overseas victims (less than 0.8% in the UK).
Only 6 countries in the G20 group also in the top 20 for giving. Wealth does not always predict international helping
UN OCHA (2012, 2013)
Disasters occur everyday and in 2012 over 4 billion people needed aid. Humanitarian disasters are on the increase due to climate change and political conflict.
FAO (2015) statement
Around 800 million people suffering from hunger, starvation and malnutrition.
Alpizar et al (2008)
Donors in a national park donated more when they were with friends and when the situation wasn’t anonymous
Rayniers and Bhalla (2013)
Reluctant altruism - Participants seem to follow social norms when it comes to helping behaviour and care about reputation
Cialdini et al (1997)
Negative state relief model - people help because they don’t want to feel bad.
Bateson et al (1983) - Defining altruism
- Participants see confederate take 10 ‘painful’ electric shocks
- Dishevelled confederate tells participant that they had a traumatic childhood experience with shocks
- Participants report how they feel and split into two groups, egoistic concern vs empathetic concern
- Experimenter asked participant if they want to take remaining shocks and stay until end of experiment
- Those high in egoistic concern left when able, those high in empathy stayed even if they didn’t have to.
- Bateson et al argue that this is evidence of altruism
Fulz, Bateson et al (1986) - manipulate empathy experiment
- Participants read two notes by student confederate about themselves
- In note 1 the confederate says they feel out of place, in note 2 they say they need a friend and ask if the participant wants to hang out (same sex)
- Empathy manipulated (participants either told to read objectively or to focus to how other person felt)
- Participants responses were either anonymous or not anonymous
- Regardless, there was a main effect of empathy – Participants in the empathy condition were more likely to volunteer for the confederate (presumably as a buddy/mentor)
Caldini (1997) - Empathy
Empathy motivations may be motivated due to a knowledge that they’ll feel bad afterwards, rather than a completely selfless motivation. There need to be more variables added to the study to make it more accurate.
The Identifiable Victims
IVE has demonstrated repeatedly that participants prefer to donate to a single identifiable victim (like Baby Jessica) than to a group of victims.
Kogut and Ritov (2005)
Participants shown a charity advert to raise money for Israel children. They were more likely to donate more money to sick ‘Rokia’ rather than 8 children. They were also more concerned when shown the advert about ‘Rokia’ compared to the group.
Kogut and Ritov (2007)
Replicated the Rokia study by asking participants to donate to tsunami victims. They gave names to all the victims but participants donated more and had more concern when one victim was mentioned.
Effect only present when victim was an in-group member
Small et al (2007)
Removed the in-group effect of the IVE by telling them about the effect. Participants then choose whether to donate to a single identifiable victim or to a group of victims. Participants just gave less to both single victims and groups, i.e. became less pro-social
Jenni and Lowenstein (1997)
Replicated the IVE paradigm but measured a number of plausible explanatory variables, e.g. perceived impact of donating, vividness of the victim’s situation, and empathy. Found that the IVE effect was explained by a proportion effect rather than vividness, i.e. Participants were more likely to make a utilitarian decision for a group
Erlandsson et al (2015)
Found that the IVE effect was due to increased empathic concern towards a single victim. Argued that this was due to increased vividness of their plight
Weber’s Law/Mother Teresa Effect
The size of a stimulus increases, our ability to detect changes in that stimulus decrease eg a light that is four times as bright is only judged to be twice as bright by participants.
Applied to donations, this means many more victims need to suffer for us to notice the difference, ie to feel the same level of concern and distress for the victims.
Fetherstonhaugh et al (1997)
Participants were shown 3 medical interventions with differences in efficacy and number of lives effected changing. They were more likely to choose the more efficient medicine without looking at how many people could take the medicine. This means participants were more insensitive to human life when it was presented statistically.
Basil, Ridgeway and Basil (2006)
Manipulated guilt and empathy in a donation study with 2x2 design. Guilt had a strong effect on intention to donate. This meant having guilt increased responsibility and prosociality.
Basil et al (2008)
Guilt mediated empathy
James and Zagekfa (2017)
Predicted different process for helping in-group/outgroup members.
Ingroup perpetrator and in-group victim condition was most prosocial and main effect in victim in-group condition was empathy.
Why is guilt not account for all outgroup giving behaviour?
- It’s difficult to manipulate
- Participants can react defensively
- Not relevant in many cases
Clark (2002) - Reputation on giving
Asked Participants to make a small donation over 10 trials. Telling participants about the overall donation amount did not increase donations, but giving info on individual donations caused an increase.
Andreoni and Petri (2004)
Participants increased donations by 59% if their identity was visible alongside their donation amount. Just making identity known had no effect. Anonymity decreased donations.