Lecture Notes-Fianl Exam

Question 1

Vision

Answer 1

What a company or business intends to be in the future.

Question 2

Niche

Answer 2

Specializing in a particular product or market

Question 3

Organizations

Answer 3

Organized body of people with a particular purpose

Question 4

Demosthenes

Answer 4

4th Century BC public speaking expert
Legendary Greek orator
Overcame noise by speaking in stormy weather on seashore

Question 5

Aristotle

Answer 5

Famous Greek scholar

Defined rhetoric as the facility of discovering the possible means of persuasion in reference to any subject

Question 6

The Rhetoric

Answer 6

Art of effective or persuasive speaking or writing

Question 7

Cicero’s Cannons of Rhetoric

Answer 7

5 Cannons

1. Invention
2. Arrangement
3. Style
4. Memory
5. Delivery

Question 8

Define invention in regards to the established principles of the Cannons of Rhetoric

Answer 8

To discover the available means of expression

Question 9

Define Arrangement in regards to the established principles of the Cannons of Rhetoric

Answer 9

Select & assemble the argument effectively

Question 10

Define Style in regards to the established principles of the Cannons of Rhetoric

Answer 10

To present the argument cogently & eloquently

Question 11

Define Memory in regards to the established principles of the Cannons of Rhetoric

Answer 11

To speak extemporaneously

Question 12

Define Delivery in regards to the established principles of the Cannons of Rhetoric

Answer 12

Effectively use voice, gestures, and text

Question 13

Types of Speeches

Answer 13

Informative Speeches 
Persuasive Speeches 
Speeches of Presentation 
Speeches of Acceptance 
Commemorative Speeches

Question 14

Define Argumentative

Answer 14

Opposing views

Question 15

Define Ethos, one of the pillars of public speaking

Answer 15

Used by Aristotle for what modern day communication students refer to as credibility

Credibility or character of the speaker

Question 16

Define Pathos, one of the pillars of public speaking

Answer 16

Used by Aristotle for what modern communication students refer to as emotional appeal

Question 17

Define Logos, one of the pillars of public speaking

Answer 17

Used by Aristotle for logical appeal of a speaker.

2 major elements–> evidence & reasoning

Question 18

Elevator Pitch

Answer 18

Persuasive sales pitch

Question 19

Mission Statement

Answer 19

Defines organization / why exists / it’s reason for being