Lecture 9

Question 1

Theory of Planned Behavior?

Answer 1

behavioral intentions are shaped in part by perceived peer norms

Question 2

Social projection?

Implication for interventions?

Answer 2

Once you start engaging in a behavior, your perception becomes anchored on your own behavior

interventions need to re-norm these misperceptions

Question 3

Descriptive Norms?

Injunctive Norms?

Answer 3

perceptions of how other people are behaving, whether or not these are approved of

behaviors which are perceived as being approved/disapproved by other people

Question 4

Problem with discriptive norms?

Answer 4

The Boomerang Effect

unintended consequences of an attempt to persuade resulting in the adoption of an opposing position instead.

Question 5

How to enhance complicance/cooperatiion

Answer 5

pictures of eyes

Question 6

Essential Features of Norms?

Answer 6

1. Specify what actions are regarded as proper/correct vs. improper/incorrect.
2. Purposefully generated – people who maintain the norm see themselves as benefiting from its being observed – or harmed by its being violated.
3. Enforced by sanctions (reward/punishment).

Question 7

Rational choice view of norms?

Answer 7

Set of rules that coordinate expectations and thereby reduce transaction costs in interactions that involve multiple equilibria

Question 8

Critique of rational choice theory of norms?

Answer 8

Some norms exist even in the absence of actions that involve any externalities (harm)

Question 9

People are less likely to comply with norms without…?

Answer 9

credible sanctions,