Lecture 8: Promotion (Part 2) Flashcards
What is a KPI? And what is the main problem of it?
Key performance indicator (indicator that tracks the performance of certain objectives)
Main problem = they do not reflect strategic goals
How to measure digital advertising effectiveness? and give an example.
Through metrics and details
example: Metric = reach
How to measure digital advertising effectiveness? and give an example.
Through metrics and details
example: Metric = Reach
Detail = unique users
Metric = frequency
Detail = times visited/seen
What is WOM? And why is it so effective?
Word-of-mouth, and it’s cost-effective, targeted, and trustworthy and persuasive.
What are the four main categories of influencers?
Celebrities, thought leaders, bloggers, and social media influencers.
How to work with influencers?
Set your goals S.M.A.R.T and do your research (relevance, reach, and resonance)
What are the three components of a strong SEO strategy?
Technical setup, content, and links
What is the viral coefficient? And what number is ideal?
How many new customers will your next customer
bring you? And 1.
Which are the viral marketing strategies?
Social currency, triggers, emotions, public, practical value, and stories.
What is the viral marketing strategy “social currency”?
To share things that make us look good.
What is the question related to the triggers viral strategy?
What makes people think of our product/service?
Why does emotions viral strategy work?
Because “when we care we share”
Why does the public marketing strategy work?
Because if you can show your product it can easily grow.
Name an example of practical value marketing strategy.
Content marketing.
What is the cue rabit reward model?
It’s a trigger that reminds the brain to do something.
