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Entrepreneurial marketing

This class was created by Brainscape user Mees Keijning. Visit their profile to learn more about the creator.

By: Mees Keijning
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Decks in this class (11)

Lecture 1: Introduction to Entrepreneurial Marketing & Segmentation, Targeting, Positioning
What is the question for downstre...,
What is not marketing,
What is marketing
9  cards
Lecture 2: Understanding the Consumer (Part 1)
Customer value,
Types of customer value,
Why is the hierarchy of needs imp...
16  cards
Lecture 3: Understanding the Consumer (Part 2)
In which two ways can the consume...,
What is the peripheral route,
What is the central route
16  cards
Lecture 4: Validating your Solution
What are the problems with intros...,
What is overconfidence bias,
What is projection bias
14  cards
Lecture 5: Entrepreneurial Pricing (Part 1)
What is cost based pricing,
What are the pros of cost based p...,
What are the cons of cost based p...
21  cards
Lecture 6: Entrepreneurial Pricing (Part 2)
Why does the compromise effect work,
Customers don t notice a price va...,
Why does relative price matters a...
15  cards
Lecture 8: Promotion (Part 2)
What is a kpi and what is the mai...,
How to measure digital advertisin...,
How to measure digital advertisin...
15  cards
Lecture 7: Promotion (Part 1)
What are the 6 principles of pers...,
What is reciprocity and why does ...,
What are the best practices of re...
14  cards
Lecture 9: Distribution and Managing Growth
What can you scale,
Explain the pros and cons of the ...,
Which questions do you need to as...
20  cards
Readings pricing part 1
What is the issue with price menus,
Name the forms of collaborative p...,
What is the needs based method
5  cards
Summary
Which forms of crowdsourcing are ...,
What is a crowd contest and when ...,
What is a crowd collaborative com...
5  cards

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Entrepreneurial marketing

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