Lecture 8 (E-commerce marketing and advertising)

Question 1

Advantages of Online advertisement

Answer 1

-Best way to reach 18-34yo
-Individualized ads
-Price discrimination

Question 2

What does Pay per click (PPC) depend on

Answer 2

-Keyword competetiveness
-????

Question 3

Native advertisement

Answer 3

Content which fits among the actual content but is paid for

Question 4

Ad exchanges

Answer 4

Digital marketplace that uses automated auction method known as rogrammatic advertisement

Question 5

Real time bidding (RTB)

Answer 5

Process used to match advertising demand with publisher supply

Question 6

Price discrimination

Answer 6

Difference in price offers depending on time or user

Question 7

Long tail marketing

Answer 7

allows companies to realize significant profits by selling low volumes of hard-to-find items to many customers, instead of only selling large volumes of a reduced number of popular items

Question 8

Go over slides again!!!

Question 9

CRM Customer relation management

Answer 9

Tracking users and their behavior

Question 10

Cost per thousand (CPM)

Answer 10

how much you pay for 1000 ad impressions

Question 11

Cost per action CPA

Answer 11

you pay only when an action was done e.g. full video watched til end