Lecture 1 (Intro to E-Commerce)

Question 1

E-Commerce features

Answer 1

1. Ubiquity - available anytime everywhere
2. Global reach - no geographical boundaries
3. Universal sandards - same technical standards for everything
4. Richness - communication can contain more and complex info
5. Interactivity - two-way communication
6. Information density - info costs reduced, quality increased
7. Personalization - tailored to customers needs
8. Social technology - technology supports user-generated content, interaction and collaboration

Question 2

Types of E-Commerce

Answer 2

1. B2C - Business sells to customers
2. B2B - Business sells to business (Biggest capital)
3. C2C - Consumers trade with one another
4. Mobile e-commerce - enabled via mobile devices
5. Social e-commerce - enabled via social networks
6. Local e-commerce - aimed at engaging consumers based on location