Lecture 5 (Building an E-Commerce presence)

Question 1

Market characteristics

Answer 1

Size, growth, mobile presence/social networks, structure

Question 2

System design meaning

Answer 2

description of main components of a system and their relationship

Question 3

Benchmarking meaning

Answer 3

Compare website’s performance to competitors and industry

Question 4

Low-Fidelity prototyping meaning

Answer 4

Rough sketches, provide a basic representation of the idea or concept

Question 5

High-Fidelity prototyping meaning

Answer 5

More detailed and polished prototypes, closely resembling final product, including digital mockups and interactivity

Question 6

Waterfall development meaning

Answer 6

Sequenctial approach to software development where each phase flows logically from one to next
Requirements > Design > Implementation > Verufication > Maintenance
(Can’t go back in steps)

Question 7

Agile development meaning

Answer 7

Iterative and incremental approach to software development. Breaking down projects into small manageable incremenentsI

Question 8

Iterations/Sprints meaning

Answer 8

Small manageable increments of project

Question 9

Secondary Vs Primary data

Answer 9

Secondary - data is already readily available to collect (statistics, analytics)
Primary - data that is collected by you and answered directly by the object of interest (interview, form)