Lecture 6: Technology Management

Question 1

Disruptive Innovation (3)

Answer 1

A new, initially inferior product or service disrupts and displaces established competitors. starting at the

• lower boundary of customer expectations,
• target the mainstream

Question 2

Chasm Crossing Principles (2)

Answer 2

You should commit to providing the complete solution even if this requires involving other partners in the process.

Target the Niche Market First (Beachhead Strategy | Brückenkopf):

• Focus on a specific, receptive niche within early adopters.
• Establish a strong presence in this niche before targeting the broader market.

Create a Whole Product:

• Deliver a comprehensive solution that goes beyond the core technology.
• Address a broader set of customer needs to appeal to the practical expectations of the early majority.

Question 3

Lead User Concept (3)

Answer 3

• Users at the forefront of innovation with advanced needs.
• Innovation can come from users facing cutting-edge challenges.
• Lead Users are ahead of the mass market and expect high benefits from solutions.

Question 4

Dominant Design (3)

Answer 4

Set of key technological features or design elements widely accepted as a standard in an industry.

Focus is placed on process innovation to get more efficient ways to produce the technology.

Characteristics

• Represents standardization within an industry. Accepted norm guiding product development.
• Shifts innovation focus to incremental improvements around the standard.
• Contributes to market stability and interoperability.