Lecture 6 Flashcards

1
Q

Why we care about Intellectual Property Rights

A
  • IPRs can increase incentives to innovate
  • IPRs can help to appropriate profits from innovation
  • The IPRs of others (competitors, suppliers, customers, …) can make a firm’s life and innovative activity difficult
  • The IPRs of others contains valuable information
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2
Q

Whate are the most important formal protection mechanisms?

A
  • Patents
    • new
    • inventive - sufficiently different
    • usually 20 years in pharma 25 years
    • needs to be ensured by patent holder
  • Registered designs (“Geschmacksmuster”) - Design right
    • New and individual character; only apply to products - not technical just shape
    • Just five years, but a lot cheaper than patents
    • Difficult to enforce, except for direct copies
  • Registered trademarks
    • like coca cola
  • Copyright
    • Automatic, lasts for 70-years after author’s death
    • Mainly for artistic works, but also software
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3
Q

Overview: Formal IPRs and how they are applied

A
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4
Q

Why is a patent not a monopoly?

A
  • patent must not be a monoly (new headache drug e.g.)
  • not every patent make it through a product
  • validity of the patent
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5
Q

What is a patent?

A
  • A patent is a right of ownership over an invention, granted to an inventor by a government for a specified period of time
  • The owner may sell or license a patent.
  • Patents are territorial rights; so a German patent relates only to Germany
  • Patents have limited lifetime. After the end of the patent term, or if the patent should lapse, the invention becomes freely available.
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6
Q

What is patentable?

A

– Be new – prior public disclosure can invalidate an application

– Contain an ‘inventive step’ - i.e., compared with what is already know, it should contain something that would not be obvious to someone with a good knowledge and experience of the subject.

– Be capable of industrial application – i.e., be capable of being made or used in “industry” (broadly defined). i.e., that the invention must take the practical form of an apparatus or device, a product such as some new material or substance or an industrial process or method of operation.

Patent examiners judge whether these conditions are met

– Undertake searches to see whether patent breaches “prior art”

– Assess inventive step, industrial applicability

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7
Q

What cannot be a patent?

A
  • A ‘scientific’ discovery – without an industrial application
  • A scientific method or mathematical method
  • An aesthetic creation (e.g., literature, art, music, etc.)
  • A device contrary to the accepted physical laws
    (e. g., a perpetual motion machines, or a time machine)
  • [In Germany & Europe]

– Computer program (except if technically novel)

– A business method (except if technically novel)

– Invention of a new animal or plant variety

– A method of treatment of the human or animal body by surgery or therapy; or a method of diagnosis

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8
Q

How to obtain a patent?

A
  • To obtain a patent, one submits a patent application to the patent office
  • The application
    • describes the technical invention
    • defines the desired area of protection
  • The application is examined and approved (or rejected) by the patent office
  • In any case, the application is made public after 18 months
  • Avg. time from application to decision at EPO: about 4 ys!
  • Granted patents can be renewed for up to 20 ys
    • exceptions for pharmaceutical industry, 25 ys
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9
Q

Benefits of patents?

A
  • Profits from
    • use in own production without risk that a competitor receives the patent
    • Licensing against cash
    • Licensing in exchange for other patents (cross-licensing)
  • Creates costs for rivals (for invent-around) and potentially entry barriers
  • Image, signaling (esp. for young firms seeking venture capital)
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10
Q

Costs for patents?

A
  • Process cost (incomplete): – attorney
    • research
    • patent office application fee – renewal fees
    • translation cost
  • Opportunity cost to secrecy (application is made public!)
  • Detection of infringement
  • Assertion of patent in case of infringement
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11
Q

The big debate: Societal benefits and cost of patents

A

Patents provide (under suitable conditions) incentives for developing new technology → dynamic efficiency

  • Economic reasoning: A limited period of protection and increased market power (potentially even monopoly) shall create incentives to invest in innovation
  • Lawyers‘ reasoning: The inventor has a right to his/her intellectual property which is embodied in the invention.

But, on the other hand, granted patents provide exclusion rights, and typically an inefficiently low use of the existing technology

  • → static inefficiency
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12
Q
A
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