Lecture 5 - Surveys

Question 1

What are some downsides to surveys?

Answer 1

• No chance to clarify or ask follow-ups
• Hard to know how questions are interpreted
• Difficult to adjust after release

Question 2

What are Surveys?

Answer 2

Any means of aking people for information

Question 3

When are surveys used?

Answer 3

When we want to measure Knowledge, opinions, behaviours and perception

Question 4

What are some steps to ensure good Survey Development

Answer 4

• Define variables to measure
• Develop/adapt/find appropriate questions to measure those
• Validate and pilot

Question 5

When creating a Survey, what is the first step?

Answer 5

Variable Definition: Define variables and come up with question to measure those variables.

Question 6

What are the 2 type of questions we can use in a Variable Definition?

Answer 6

1. Knowledge questions (Pick the correct answear)
2. Likert scale questions (How well do you agree with the following statement)

Question 7

What is true about question development?

Answer 7

• Using several questions for the same variable
• We can use/adapt questions from previous surveys
• Create new questions

Question 8

4 thing that should be concidered when developing questions?

Answer 8

• Clarity
• Consistecy
• Question order
• Response order

Question 9

What should be concidered when validating a survey?

Answer 9

• Need to test the survey
• How well it measures what it inteds to measure
• Reliability and consistency

Question 10

What are the two main approaches to validating a survey?

Answer 10

• Expert review
• Piloting

Question 11

What is it called when participants are monitored while completing a survey?

Answer 11

Cognitive Interview

Question 12

What is a benefit of asking participants about their thought and verbal expressions as they complete a survey?

Answer 12

We can see how participants interpret our survey questions and how well they comprehend it

Question 13

Why do we need to carefully choose our target group for sampling?

Answer 13

Because our sample should accurately represent our target population at large

Question 14

What is a type of sampeling chooses participants at random where anyone could be selected?

Answer 14

Random Sampling

Question 15

What type of sampling splits the population into sub-populations based on criteria such as age and gender?

Answer 15

Stratified Sampling

Question 16

What type of sampling recruits participants who are close at hand, such as friends and social media?

Answer 16

Convenience sampling

Question 17

What is a drawback when using Convenience sampling?

Answer 17

We cannot know how representative the sample is of the target population

Question 18

What type of sampling selects “high-value” participants that ar emore likely to generate valuable data?

Answer 18

Purposive Sampling

Question 19

What type of error can improper sampling result in?

Answer 19

Sampling bias

Question 20

What type of error stems from invited participants unwillingness to respond to the survey?

Answer 20

No-response bias

Question 21

We can perform a survey with no bias? True/False?

Answer 21

False! We have to acknowledge and try to minimize bias

Question 22

Because participants tends to agree with opinions, what can we do to minimize Conformation Bias?

Answer 22

Try to avoid opinionated questions

Question 23

Why should we randomize questions?

Answer 23

To avoid Question Order Bias

Question 24

What is Survey Fatigue bias?

Answer 24

If a survey is too long participants will get tired and stop answering questions properly

Question 25

What type of bias is introduced when participants are forced to make an choice but do not agree with any of the choices?

Answer 25

Forced choice

Question 26

What should be included in the final survey?

Answer 26

• Informed consent
• The survey questions
• A “Thank you” page