Lecture 5 Loyalty Flashcards
1
Q
What is brand loyalty?
A
The biased behavioural response, by decision making, with one or more alternative brands
2
Q
Low loyalty Low satisfaction
A
Terrorist (they will also negatively influence possible clients)
3
Q
Low loyalty High satisfaction
A
Mercenaries (will always search for better deals)
4
Q
High loyalty Low satisfaction
A
Hostages (they are bound by a contract)
5
Q
High loyalty High satisfaction
A
Apostles
