Lecture 4 Media Relations Flashcards
1
Q
What is the difference between traditional news coverage and the news from now a day?
A
Traditionally, new would be checked checked double checked, now there is social media where everyone can uncontrollably post information, also things which are not true.
2
Q
What are the two important things for corporate news?
A
Agenda setting
Framing
3
Q
What is framing?
A
You can only see a little part of the bigger picture
It depends on the way you phrase it
