Lecture 5 Flashcards
How to create competitive advantage
- Market based outside-in models
- Resource based in-side out models
Market based outside-in models
Porter type models suggest that a firm must position itself against the 5 external, environmental forces (threat of entrants, substitutes, rivalry, powerful buyers and powerful suppliers)
Competitive advantage comes from the firm’s ability to structure itself against this.
Theory of competitive advantage
When the firm can create more value than its rivals and when the rivals cannot replicate the source of value that the firm creates
Resource based inside-out models
Focusing on the internal resources of the organisation in considering competitive advantage. Its unique clusters of resources determine profitability
Resources (Amit & Schoemaker, 1993)
What the firm has, they are firm-specific but tradeable
Capabilities (Amit & Schoemaker, 1993)
What the firm can do with what it has, non-tradeable
3 Characteristics of capablities
- Valuable across multiple markets
- They are embedded in the organisational routines of the firm
- They are tacit (can’t be written down)
VRIN framework
Framework to evaluate resources
- Value, must generate value for the firm
- Rare, ideally unique
- Inimitable, cannot be copied
- Non-substitutable, cannot be substituted
They are necessary, but not sufficient for a sustained competitive advantage
Isolating mechanism
Refers to the economic forces that limit the extent to which a competitive advantage can be duplicated
There are two types of isolating mechanisms
- Impediments to imitation (legal restrictions, supperior access to inputs &customers, market size and scal economies)
- Early mover advantage (learning curves, reputation and buyer uncertainty, buyer switching costs, network effects)
How to be sustainable
A competitive advantage must be underpinned by resources and capabilities that are scarce and imperfectly mobile.
Human resource management
A field of theory and practice that deals with decisions related to policy & practice , that together help to shape the relationship between the firm and its employees.
Can be a source of competitive advantage, as it has the most direct influence on the human capital of an organisation.
4 Challenges of strategic human resource management
- The assignment issue (who will follow a local or global career path)
- The expat management issue
- The localisation issue (recruit local personnel)
- The skills development issue (different managers need different skills)
In the assignment issue, there are 2 options
- multi-domestic organisation, few global managers that go from place to place
- Global design, larger number of managers moving around. They integrate local personnel to aspire to a global career, they offer temporary assignments to other subsidiaries.
6 Major components for policy optimisation in expat management
- Strategic vision (purpose of the expat)
- Selection procedure
- Compensation (different prices in different countries)
- Tenure (length of the assignment)
- Support
- Career follow-up (develop career after repatriating)