LECTURE 4 - Strategic Health Promotion Flashcards
What sex uses more health care and why?
Women use more health care due to pregnancy and longer life expectancy
What are the THREE main ethical issues related to public health/health promotion
1) What re the (ulitmate) goals for public health practice (what is “good”)
2) How should this “good” be distributed in the population?
3) What means are we allowed to use in trying to achieve and distribute this “good?”
What does DALY stand for?
Disability adjusted life years
What are the SIX strategies to promote health?
1) Legislate - prohibit certain things (guns, smoking, drinking)
2) Fiscal Means - aiming to change peoples behavior patterns (cigarette tax)
3) Communication - Inform people, manipulate them and use social marketing techniques
4) Persuade - induce or “nudge” people into certain behavior patterns
5) Cooperate and Facilitate people
6) Change the environment - speed bumps to reduce speed
What are the TWO approaches to health promotion strategies?
Behavior changes (Changing) and Empowerment (Enabling people to have better control of their health)
What are the FOUR strategies in Behavior change?
1) Behaviorist Conditioning (rewards and punishments)
2) Communicative Persuasion (Subliminal information or scare campaigns)
3) Group Pressure (meeting strategies for people to abstain certain behaviors)
4) Direct Instrumental Power (prohibitions or authority)
What is the Empowerment approach?
Emphasize that individuals themselves have the (internal) means to change and develop in a positive direction.
What is the Medical Model?(lecture4)
Focuses on the physical or biological aspects of diseases and illness. Aims to pro long life expectancy. Focuses on doctors and hospitals.
What are the TWO major aspects of the Medical model?
1) Diagnosis-Identification of the disease or illness through observation of symptoms or through diagnostic texts
2) Intervention-Action taken to improve health
What is the Social Model?(lecture4)
Attempts to address the broader influences on health. Community approach to prevent disease and illness.
What are the FIVE key principles to the social model?
A.R.E.A.S
1) Addresses the broader determinants of health
2) Reduces social inequities
3) Empower individuals and communities
4) Access to health care
5) inter-Sectorial collaboration
What is a Theory?
A theory is a systematic way of understanding events or situations.
What do theories in health promotion help us explain?
Health, illness, behavior, factors that promote or inhibit change and which health promotion strategies/interventions will work best.
What do theories in health promotion help us understand?
Who/what is the target?
Why do problems occur?
How are we going to target the problem?
What are the TWO types of theories?
Explanatory Theory(theory of problem/Why the problem exists) and Change theory(theory of action/How and why))
