Lecture 4 - Networking #2 Flashcards
What is the first objective of the airport test for recruiting candidates?
Can the recruiting candidate conduct an interesting conversation for an extended period of time?
Why is the second objective of the airport test important?
To determine if the candidate would be presentable to customers of the employer.
What does the third objective of the airport test assess?
Whether the recruiting candidate is knowledgeable about the current business environment.
What social skills are assessed in the airport test?
Empathy, social skills, and listening skills.
What should you do to prepare for networking?
Identify your networking goals, prepare a list of potential sources, and develop a plan to secure meetings with your targets.
What are the key phases of conducting a networking meeting?
Prepare for the meeting, introduce yourself, discuss core topics, and secure next steps or an advance.
What should you reflect on after a networking meeting?
Whether you achieved your networking goals, how to network more effectively in the future, and how to maintain the relationship with the contact.
What research is critical before a networking meeting?
Research the company, the industry, recent news, and the person you are meeting with using Google or LinkedIn.
What is the purpose of asking open-ended questions in a networking meeting?
To engage in conversation and encourage the interviewee to share more information.
What follow-up action should always be taken after a networking meeting?
Say “thank you” and keep the person informed of your progress.
What is an “advance” in a networking meeting?
It is the interviewee’s commitment to taking tangible steps to help you achieve your goals, such as introducing you to new contacts or offering guidance.
How did Peloton use networking to grow?
Peloton secured celebrity endorsements, which helped build a strong community and increase its market share in the fitness industry.
How did Spotify’s networking efforts contribute to its success?
Spotify’s strategic partnerships with music labels, artists, and tech companies expanded its user base and enhanced its service offerings.
How did WeWork’s founders use networking to expand their business?
They built relationships with real estate developers and investors to secure prime office space and attract significant investments.
Which of the following is NOT an objective of the airport test for recruiting candidates?
A) Conducting an interesting conversation
B) Being knowledgeable about the business environment
C) Demonstrating technical skills
D) Having empathy and social skills
C) Demonstrating technical skills
