Lecture 4: Markets and Destinations Flashcards
The prospective travel consumer of a travel component or a tour package, at the point of origin
Markets
Is a focused targetable portion of a market
Offered with custom-made products or services
Niche Market
Factors that Influence Travel
Age
Gender
Education
-17-22yo (dependent on parents)
-group travel
very strong cost-consciousness
-sightseeing-oriented
Budget Traveler
- 23-30yo (employed)
- may or may not travel in groups
- on the lookout for best value of money
- site-or activity oriente
Regular Traveler
- 31-50yo (married, businessperson)
- individual travel
- willing to pay more
- destination-conscious
- comfort and convenience essential
High-end Traveler
What are the market profiles
Budget traveler
Regular traveler
High-end traveler
According to Plog’s model, there are three types of Travelers. What are these?
- Dependables
- Venturers
- Centrics
Cautious people Prefer predictable, routinary act and avoid unusual things or challenging situations Safe, familiar destinations Likes VFR Escorted tour/cruise
Dependables
Bolder people
Like different and challenging things
Love to travel to unusual, exotic places
Prefer independent travel
Venturers
Between Dependables and Venturers
Like little adventure
Love exotic but well-known cities
Centrics
(businessmen, seafarers and land-based contract workers, government officials)
Corporate Travel
(family, elderly, singles or couples)
Leisure/Holiday Travel
What are the types of Tourism
Historical Cultural Religious Adventure Recreational Ecotourism Culinary/Gastronomic Medical Health
A place that a traveler decides to visit or experience within a geographical area
Destinations
What are the characteristics of a Destination
- Transportation
- Facilities
- Infrastructure
- Attraction
- Hospitality Resources
Destination Evaluation and Suitability ACES
Accessibility
Comfort and Convenience
Education and Entertainment
Service, Safety and Security
Access can be done through
Land Water Air \+Infrastructure including: Transfers
basic human needs
Comfort
improvement/add-ons
Convenience
carrying capacity and physical quantities
Capacity
human resources
Capability
meeting visitors’ expectations
Service
prevention of accidents
Safety
