Lecture 2: The Travel Agency Flashcards
sometimes said to be the oldest travel agent in the world; British Company
Cox & Kings
developed the package tour, established a chain of agencies in the last quarter of the nineteenth century
Thomas Cook
Thomas Cook is associated with whom?
Midland Counties Railway
The modern travel agent first appeared in the?
second half of the 19th
century.
He frequently arranged individual scenic tours in Norway for visiting British notables
Thomas Bennett
Thomas Bennett is the first specialist inwhat?
individual inclusive
travel
he set up a business as a‘trip organizer’and provided individual tourists with itineraries, carriages, provisions, accommodations , travel kit and horses.
Thomas Bennett
An entrepreneur from Omaha, started an “Automobile for Hire”
Joe Saunders
business that is recognized as being the first
recorded car rental
company. And by whom?
Automobile for Hire by Joe Saunders
Travel agencies became more commonplace with the _____ starting in the 1920s.
development of commercial aviation
Originally,
the agencies largely
catered to whom?
middle- class customers
the post-war
boom in what?
mass-market package holidays
Explain Travel Agency
Acts as an intermediary of the different suppliers in the tourism industry
Is a commercial enterprise where a traveler can secure information and expertise, get impartial counseling, and make arrangements to travel by air, sea or land, to any point in the world.
Travel Agency
Fundamental Role of TA
Information
Distribution
Reservation
Services
“A commercial enterprise where a traveler may secure information, receive travel advice, and make arrangements to travel by air, sea or land, to any point in the world for a professional fee.”
Travel Management Company
Channels of Distribution
Unilateral Distribution System
Bilevel Distribution System
Multilevel Distribution System
Unilateral Distribution System
Supplier -> Consumer
Bilevel Distribution System
Supplier -> Retailer -> Consumer