Lecture 2: The Travel Agency Flashcards

1
Q

sometimes said to be the oldest travel agent in the world; British Company

A

Cox & Kings

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2
Q

developed the package tour, established a chain of agencies in the last quarter of the nineteenth century

A

Thomas Cook

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3
Q

Thomas Cook is associated with whom?

A

Midland Counties Railway

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4
Q

The modern travel agent first appeared in the?

A

second half of the 19th

century.

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5
Q

He frequently arranged individual scenic tours in Norway for visiting British notables

A

Thomas Bennett

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6
Q

Thomas Bennett is the first specialist inwhat?

A

individual inclusive

travel

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7
Q

he set up a business as a‘trip organizer’and provided individual tourists with itineraries, carriages, provisions, accommodations , travel kit and horses.

A

Thomas Bennett

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8
Q

An entrepreneur from Omaha, started an “Automobile for Hire”

A

Joe Saunders

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9
Q

business that is recognized as being the first
recorded car rental
company. And by whom?

A

Automobile for Hire by Joe Saunders

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10
Q

Travel agencies became more commonplace with the _____ starting in the 1920s.

A

development of commercial aviation

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11
Q

Originally,
the agencies largely
catered to whom?

A
middle-
class customers
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12
Q

the post-war

boom in what?

A

mass-market package holidays

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13
Q

Explain Travel Agency

A

Acts as an intermediary of the different suppliers in the tourism industry

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14
Q

Is a commercial enterprise where a traveler can secure information and expertise, get impartial counseling, and make arrangements to travel by air, sea or land, to any point in the world.

A

Travel Agency

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15
Q

Fundamental Role of TA

A

Information
Distribution
Reservation
Services

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16
Q

“A commercial enterprise where a traveler may secure information, receive travel advice, and make arrangements to travel by air, sea or land, to any point in the world for a professional fee.”

A

Travel Management Company

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17
Q

Channels of Distribution

A

Unilateral Distribution System
Bilevel Distribution System
Multilevel Distribution System

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18
Q

Unilateral Distribution System

A

Supplier -> Consumer

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19
Q

Bilevel Distribution System

A

Supplier -> Retailer -> Consumer

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20
Q

Multilevel Distribution System

A

Supplier -> Wholesaler -> Retailer -> Consumer

21
Q

Functions/Value of TA/TMC

A
More skilled at finding the Best Travel Solution
Can find the Best Deal
Saves Time and Trouble
Is Accountable
Knows Suppliers Better
Knows Destinations Better
Is Largely Impartial
22
Q

a negotiated professional or handling fee

A

Cost-plus

23
Q

a percentage of the total price paid to an agency.

A

Fixed commissions on regular fares (rate-minus)

24
Q

How much is the commission?

A

5%

25
Q

a fee added to the net price (considers expenses or profit margin)

A

Reasonable Mark-up on Net Fares (Net-plus)

26
Q

a collected amount for certain ancillary service

A

Service Fees

27
Q

Give the Sales and Revenues of TMC

A
  • Cost-plus
  • Fixed commissions on regular fares
  • Commissions
  • Reasonable Mark-up on Net Fares
  • Service Fees
  • Production Incentives and Rebates
28
Q

What are the Types of Travel Agency

A

According to operation (IATA and Non-IATA)
According to the type of market (Multi-destination or Niche [Specialized Agency])
According to size

29
Q

Transactions captured by the travel counselors or counter staff.

A

Counter Sales

30
Q
  • Transactions captured by the account executives or sales agents or representatives outside the office premises.
A

Field Sales

31
Q

What are the different Departments?

A

Administration Department
Operations
Marketing and Sales Department

32
Q

Creating awareness about the company, its products and services.

A

Marketing

33
Q

legal aspects of the org; insurance needs of the company; purchase and maintenance of furniture

A

General Administration Section

34
Q

hiring policies and compensation schemes; education and training; evaluation of staff performance

A

Personnel Section

35
Q

handles all the records of the company, custody of accountable forms and ticket stocks

A

Accounting Section

36
Q

handles records and acts as custodian of all the money collected and disbursed; assists the general manager in the cash flow mgt of the org

A

Finance Section

37
Q

responsible for the services required in the day to day operations of the company like sanitation, maintenance, securiy, communication

A

General Services Section

38
Q

any paid form of non-personal presentation of ideas, goods, or services by an identified corporate sponsor

A

Advertising

39
Q

non-personal stimulation of demand for a product or service by planting commercially significant news about it

A

Publicity

40
Q

tool to enhance communication

A

Public relations

41
Q

any printed material emanating from the TMC

Promotions

A

Publication

42
Q

Types of Promotions

A
Sales promotion
Personal selling
Fam tours
Trade shows or events
Road show tours
43
Q

short term incentive to encourage purchase or sales of a product or service

A

Sales promotion

44
Q

oral presentation to prospective buyers of product

A

Personal selling

45
Q

invitational trips to expose the product

A

Fam tours

46
Q

participation in industry fairs where opportunities to display the product both to the tourism industry and the general market

A

Trade shows or events

47
Q

mobile fairs

A

Road show tours

48
Q

Is a certificate issued by the DOT that the holder has complied with the DOT’s minimum standards in the operation of the establishment concerned.

A

DOT Accreditation

49
Q

DOT Accreditation is how much and valid for how long?

A

₱1100 per year for the main office and ₱550 for each branch valid for one year