LECTURE 4 Flashcards
WHAT ARE THE TYPES OF BOOKS?
(1) trade books
(2) professional books
(3) religious books
(4) textbooks
(5) mass-market paperbacks
WHAT IS PRINTING?
a process of reproducing text and images typically with ink on paper using a printing press
WHAT ARE PRINT MEDIA?
lightweight, portable, disposable publications printed on paper and are circulated as physical copies in forms of books, newspapers, magazines and newsletters
WHAT ARE THE LIMITATIONS OF PRINT MEDIA?
- print media has the advantage of making a longer impact in the minds of the reader with more in-depth reporting and analysis
- since business in the form of advertisements in the print was also flourishing the media enjoyed a great deal of financial comfort and provided jobs to tens of thousands of people across the globe
WHAT ARE MAGAZINES?
a type of periodical that is finance by advertisements, subscriptions and newsstand sales
WHAT ARE SOME MAGAZINE INNOVATIONS?
(1) MUCKRACKING- truthful stories that begin and reveal social or political justice and truth through investigative reporting
(2) PERSONALITY PROFILES- through interviews and biographies, personal stories
(3) PHOTOGRAPHS AND ILLUSTRATIONS- rise of photojournalism
WHAT IS MUCKRACKING?
muckracking or investigative reporting is when reporters with the mission to reveal the truth investigate a story and uncover hidden information like scandals, political cases that people should be aware of
WHAT ARE PERSONALITY PROFILES?
presentation of important significant and interesting personalities through interviews personal stories and biographies
WHAT KIND OF DIFFERENT EDITION MAGAZINES EXIST ACCORDING TO DEMASSIFICATION?
(1) regional editions: tailored to different geographic regions
(2) split-run editions: national magazines that tailor ads to different regions
(3) demographic editions`; ads target different consumers by occupation, class and zip code
WHAT IS THE COVERS PURPOSE?
- attract readers and induce purchase
- communicate their message to their consumer (what stories are found in the issue and what is the magazine about)
WHAT ARE THE MAGAZINE TRENDS?
(1) ARTWORK: is playing an increasing role in magazine design and layout, photos are used as backgounds and are computer enhanced and altered
(2) TYPE SETTING: unusual text alignment and sizes create dissonance but engage the reader
(3) NON TRADITIONAL FONT AND REVERSE TYPE
(4) THE MORE PROGRESSIVE YOUR MAGAZINE THE MORE DESIGN RULES YOU CAN BREAK
(5) ADVERTISING DRIVES MANY OF THE INDUSTRYS INNOVATIVE TRENDS:
- advertisers want to create interesting ways for their message to rise above the noise
- magazines will always find ways to squeeze more revenue from their product
(6) MAGAZINES TIE ONLINE CONTENT TO THEIR PRINT EDITIONS
(7) EASIER TO START UP A NEW MAGAZINE BUT DIFFICULT TO MAKE A PROFIT
WHAT IS A SPLASH?
the main story
WHAT IS A CAPTION?
typed text under a photograph or diagram explaining the image
WHAT IS A TRAPLINE?
a sentence that wraps across the whole page
WHAT ARE LOGOS?
are emblems used by papers or companies to make theme selves easily identified
