LECTURE 1

Question 1

WHAT IS MEDIA?

Answer 1

Broadly what enables communication to take place.
May be interpersonal and one-on-one (speech, writing, facial gestures) or technical and broader in scale.
Specifically, a technological development that extends the channel, range of speed of communication among large groups of people

Question 2

WHAT IS COMMUNICATION?

Answer 2

Any deliberate or accidental transfer of meaning.

A meaningful exchange of information

Question 3

WHAT ARE THEY TYPES OF MEDIA?

Answer 3

1) print
2) cinema
3) tv
4) radio
5) recording
6) internet
7) mobile phones

Question 4

WHAT IS MASS MEDIA?

Answer 4

Channels through which message travels from source to receiver.
They are the channels for mass communication and the organisations that transmit them.

Question 5

WHY ARE MEDIA POWERFUL?

Answer 5

(1) key role in political power
(2) they shape public perception on important issues
(3) they shape modern culture (beliefs, values, traditions)

Question 6

WHAT ARE THE COMPONENTS OF MASS MEDIA?

Answer 6

1. mass communicators
2. mass messages
3. mass media
4. mass communication
5. mass audiences

Question 7

WHAT ARE THE PURPOSES OF COMMUNICATION?

Answer 7

(1) to learn, to gain knowledge, to obtain information
(2) to persuade, to change, to influence people
(3) to relate, to develop communities, to share
(4) to entertain and amuse
(5) to help, to develop people

Question 8

WHAT ARE THE TYPES OF COMMUNICATION?

Answer 8

INTRAPERSONAL: communicating with ourselves
INTERPERSONAL:communicating, interacting with others
PUBLIC/MASS: prepared messages for an audience
ELECTRONIACALLY MEDIATED: emal, instant messaging, text messaging, blogs, online games