Lecture #3

Question 1

Marketing environment types (2)

Answer 1

• micro (immediate) environment
• macro-environment

Question 2

microenvironment actors

Answer 2

• company
• competition
• corporate partners (e.g., suppliers, intermediaries)

all affect consumers

Question 3

macroenvironment actors

Answer 3

• culture
• demographics
• social/natural (sustainability)
• technology
• economic
• political/legal