Lecture 3 Flashcards
Herbert Simon:
- Bounded rationality
- Satisficing
Dual process theories:
System 1 is…
- Automatic
- Fast
- High capacity
- Impulsive
Dual process theories:
System 2 is…
- Controlled
- Slow
- Low capacity
- Inhibitory
Default-interventionist models
Start out with some response tendency that comes to mind intuitively (S1), this can be suppressed or over-ridden by a later response (S2)
Parallel-competitive models
S1 and S2 operate in parallel
Elaboration-Likelihood Model (ELM)
- Central route (evaluate message, S1)
- Peripheral route (use cues, S2)
Reflective impulsive model
- Impulses (environmental cues, affective component, behavioral component)
- Reflection (integrate multiple sources of information) –>
We are more likely to use Reflection if: the decision is important or if we will be held accountable
Inherently satisfying
things like sugar and sex
When does it make sense to rely on intuition?–> FIRE:
Fast, Irrelevant, Repetitive, Evolutionary
Ecological rationality (Gigerenzer et al.)
Not one universal way to be rational, the success of cognitive processes depends on the fit to the context or environmental structure
Self control–> leads to…
achieve long-term goals
Resource model (old view, not supported)
Exerting self-control depletes some internal resource, maybe glucose
The motivational account (new view)
We constantly balance want-to (desires) with have-to (long-term goals)
Goal-oriented tactics of self control
Make goal pursuit easier (sign up for gym membership)
Temptation-oriented tactics for self control
avoid temptations (don’t have candy at home)
