Lecture 3 Flashcards
Brand Communities
Brand communities afford individuals and groups a sense of membership; the community bonds off its shared interests and enthusiasms
How are brand communities reproduced?
In celebrating brands, the community helps to produce (and reproduce) their value
Examples of brand community get-togethers
social media, meetings, conventions
cultural cognitivists
borrow heavily from the discipline of psychology; import terms and try to apply it to the sociology of culture
Khan and Jerolmack’s study
Went to an elite institution to see how students perceive their work; found that students often do not actually work as hard as they say they do
Vaisey
set out to better understand the relationship between culture and action
what Vaisey was opposed to
culture as a “toolkit” or “repertoire” of resources
What are the two tracks of cognition in dual processes models of cognition?
- a slow, cognitively demanding and deliberate track
- a quick, non-deliberate and largely unconscious track
how a deliberate track is accessed
very easily through talk
surveys
pose a series of questions to respondents, and these may be either open-ended or close-ended survey questions
What surveys are useful for
capturing a large volume of info in a short amount of time
mutually exclusive survey questions
response options do not overlap with eachother
exhaustive survey questions
all possible answers/response options have been provided for respondents
three types of interviews
structured, semi-structured, unstructured
meta-feelings
how we feel about our feelings