Lecture 2: social media interventions

Question 1

definition social media intervention

Answer 1

internet-based intervention that exploits the affordances (functions) of a social media platform to produce behavior change or improve a situation

Question 2

benefits of social media interventions

Answer 2

• increase interactions with others
• more available, tailored info
• increase accessibility and widening acces
• more support
• public health surveillance
• potential to influence health policy

Question 3

Results article Bull et al.

Answer 3

• social media interventions work

- moet nog meer info bij!

Question 4

limitations of social media interventions (when doing research)

Answer 4

• lack of reliability of info
• privacy, confidentiality, data security issues
• info overload
• self-report is most often used
• self-selection as opposed to randomization
• high participation dropout

Question 5

definition individual identity (online) and 2 types of it

Answer 5

the extent to which the social media intervention requires that user reveal their identity

1. high-dentity: like facebook, insta, linkedin (privacy, issues, social comparison)
2. low-identity: reddit, twitter, blogs (anonimity attracts trolls)

Question 6

definition group identity and the benefits

Answer 6

the extent to which the social media intervention enables users to identify themselves with a group and relate to each other
benefits:
- sense of belonging to a community connected through a particular topic
- using network-informed association
- peer-to-peer communications: social support –> enhances effects of interventions

Question 7

definition cognitive load and the determinants

Answer 7

extend to which the social media intervention requires cognitive investment from users
determined by:
- complexity of info
- modality of info
- required input from users

Question 8

definition interactivity

Answer 8

the extend to which users can:

• start a conversation with each other (share experiences)
• give feedback to each other (emotional support)
• generate content (share info)

Question 9

Definition availability

Answer 9

the extent to which users can see if some is online. Th sense of connectivity in real time