Lecture 2: Multimodal Analysis

Question 1

What is a mode

Answer 1

method of communication

Question 2

Three modes

Answer 2

textual, aural, visual

Question 3

multimodality

Answer 3

intesersevtion of modes augments and subverts meaning (eg. textual + visual = meme)

Question 4

textual mode

Answer 4

• communal semiotics (letters, words, sentences). a series of symbols that have a certain agreed upon meaning
• lyrics
• extra-musical text: outside the music/lyrics

Question 5

forms of extra-musical text

Answer 5

• visual/readable
• audible/dialogue

Question 6

aural mode

Answer 6

• the music itself
• form/structure
• melody
• harmony
• timbre
• extra-musical sounds (eg. shouting, feet stomping)

Question 7

aural mode form

Answer 7

• how the piece is constructed
• beat. tempo, measures
• phrasing

Question 8

aural mode melody

Answer 8

• melody - the tune
• riff - catchy repeated melodic/rhythmic pattern
• hook - catchy phrase, not repeated as often as the riff

Question 9

aural mode harmony

Answer 9

• whats underneath (chords)
• consonant
• dissonant

Question 10

aural mode timbre

Answer 10

• tone colour
• creates intention/meaning

Question 11

visual mode

Answer 11

everything you can see (images, objects, clothing, gestures, activities, locations)