Lecture 2 - Methods of studying diversity Flashcards
3 types of questions to study diversity
- In a given behaviour, are people systematically different?
- We need to be able to measure behaviours reliably and validly
- How should we understand the individual differences?
- We need to meaningfully describe the constructs underlying individual difference
- What are the origins of the individual differences?
- We need to explain what causes the individual differences, which presumably could be genetic, neurobiological, and/or sociocultural
common methods of measuring individual differences
- Survey/self-report measures
- Observational measures
- Performance measures
what are self-report measures?
- Typically involve presenting a list of statements and asking participants the extent to which they agree/disagree with them
advantages of self-report measures
○ Low cost and easy to administer in large scale (even online)
disadvantages of self-report measures
○ Respondents’ tendency to give socially desirable answers
○ Respondents’ tendency to agree (acquiescence bias)
○ Only measures thoughts, (explicit) attitudes, and self-perception – Requires respondents’ self-awareness
what is the experience sampling method
- Ask ppts to report their thoughts, feelings, and/or behaviours repeatedly over a certain period of time (e.g. 2 or 3 weeks)
- Response frequency could be daily (diary studies) up to several times a day
- Or, ppts could be signalled by a mobile device to fill in a brief questionnaire at a random time
potential problem of experience sampling method
- Potential problem: act of self-monitoring can influence what is being measured
what are observational measures?
- Recording what is done or how often something is done through observation by a third person (tally/videotaping)
advantages of observational measures
○ Can be used when impossible or inappropriate to give instructions to. Ppts
○ Can be used in naturalistic settings
- Computerised scoring (as in eye tracking) can minimise observer biases
disadvantages of observational measures
○ Only measure overt behaviours
○ Scoring may be influenced by observer biases
what are performance measures?
- Intelligence, reading/math performance, etc.
- Typically accuracy measures (in terms of error rates, percentage correct, percentiles, etc.
- Response times (RT) as additional performance indicator
- Differences across individuals reflect differing abilities,
- Differences across tasks reflect differences in information processing mechanisms
advantages of performance measures
objective
potential problems of performance measures
○ their relationship with real-world behaviours (i.e., ecological validity) is not always clear
what can be used to measure unconscious cognitive processing?
Cognitive tasks like implicit association test and priming
what happens in a priming paradigm?
- In a priming paradigm, participants are exposed to a certain stimulus (prime), and their response to a subsequent stimulus (target) is measured
- The prime is supposed to activate mental representations which could affect processing of the subsequent stimulus
hat happens differently in masked priming and why?
- In masked priming, the prime is presented followed by a junk visual material (mask). This prevents the prime from entering conscious processing
what can be used for data reduction?
factor analysis
what is factor analysis?
- Factor analysis is a statistical technique used to reduce a large number of variables into fewer “factors”
rationale behind factor analysis
- The rationale is to analyse the patterns in which variables vary together (covariance); variables indicating the same underlying construct are expected to covary
exploratory factor analysis (EFA)
- Exploratory factor analysis, does not assume a particular factor structure but uses the data to determine:
○ To determine the number of factors
○ Correlations between a variable (item) and a factor, called factor loadings, are computed and examined
○ The higher the factor loading (regardless of sign), the more important the variable is to the factor - It is important to note that in EFA the number of factors as well as criteria for including a variable in a factor is the researcher’s decision
confirmatory factor analysis
- In confirmatory factor analysis, the researcher hypothesises a factor structure and tests how well it fits the actual data
○ i.e., the number of factors and which measured variable is related to which factor (also called latent variable) is prespecified- Then the factor loadings, factor correlation and some fit indexes are estimated
structural imaging techniques
CT (computed tomography)
MRI (magnetic resonance imaging)
what do structural imaging techniques do?
measure anatomical details of the brain
how can MRI be used?
- MRI can be used to measure brain volume, grey matter volume, white matter volume, etc., which have been associated with individual differences in behaviour (e.g., intelligence)