Lecture 2 Flashcards
Describe the innovation capability of different forms?
Type A - unresponsive/passive - low adaptability low need for change
Type B - reactive - medium adaptability medium need for change
Type C - strategic - higher adaptability higher need for change
Type D - creative - highest adaptability highest need for change
What does the impact of innovation in performance depend on?
Contingency and configuration not industry
What does the effect of R&D depend on?
Market share
What are the issues of Innovation Process?
- Danger of ad hoc approach
- Routines & Innovation
- Generic Process for In ovation
- Influence of context & contingency
What does the effect of patents depend on?
Firm size
What does the effect of new products depend on?
Market maturity
What are the generic phases of the innovation process?
- Searching and Scanning : the internal and external environment
- Filtering and Selecting : potential opportunities
- Resources : acquiring
- Implementing : development and commercialisation
- Learning : from experience
Discuss SEARCHING and SCANNING stage:
- identify, segment and exploit lead customers
- identify, segment and involve key suppliers
- explicit criteria for selecting partners
- clear objectives and guidelines for licensing and outsourcing
- involve all parties
- use formal exploratory techniques to identify future trends
What do lead users typically do?
- recognise requirements early
- expect high levels of benefits
- develop their own innovations and applications
- perceived to be pioneering and innovative
Why do universities commercialise technology?
- no existing company is ready or able to take on project on a licensing basis
- invention consists of a portfolio of products or is an enabling technology
- inventors have a strong preference for forming a company
Discuss the SELECTING and FILTERING stage:
- strategic e.g. Fit
- capabilities
- commercial
- risk / reward
- financial
Discuss the RESOURCING stage:
- scope of innovation (internal vs external resources)
- structure of project (alliances, JVs, licensing)
Discuss the IMPLEMENTATION stage:
- functional integration and group structure
- roles of suppliers users and stakeholders
- Timing and degree of involvement
- project management
- supporting tools
Discuss the LEARNING stage:
- knowledge management
- experimentation and reflection
- challenges
- formal process and documentation
- measurements and targets
- display results
- training and development
