Case Study 1 - Oticon Flashcards
1
Q
What did The new president Kolind resolve?
A
To think the unthinkable
2
Q
They had to move from being a technology-based manufacturing company to a _________
A
Knowledge-based
3
Q
What is the spaghetti Organization?
A
A chaotic tangle of relationships and interactions that would force the abandonment of preconceived ideas and barriers to innovation and competitiveness
4
Q
Four principles of Kolind’s new structure?
A
1) departments and job titles disappear - all activities become projects
2) jobs redesigned into fluid combinations of functions
3) open space office
4) informal, face to face dialogue
5
Q
What were the results?
A
- 15 new products were launched (twice as many)
- new product lead time was halved
- sales grew at 20% per year when market growth was shrinking
- Oticon market share increased
6
Q
What does Oticon do?
A
Manufactures hearing instruments
