Lecture 19-Communication and Biotechnology

Question 1

What are the purpose of communications

Answer 1

• Persuade
• Provide information
• Seek information
• Express emotion
• Warn
• Reassure
• Change behaviour
• Deceive
• Celebrate

Question 2

What are communications

Answer 2

Exchanging your message with other people clearly and unambiguously
Exchange information, ideas, thoughts, feelings, emotions through speech, signals, writing and behaviour

Question 3

What is the Process of communication

Answer 3

Sender > message > channel > receiver > feedback > channel > sender

Question 4

What are the communication with VCs

Answer 4

Start-ups are eager to grow but need to compete for capital in order to get past the so-called valley of death, a period of high company mortality

Question 5

What is the VC process

Answer 5

First contact > First Meeting(confidentiality agreement) > Business Plan (diligence) > Term Sheet > Formal Diligence > Funding (Shareholder agreement) > Exit

Question 6

How can obtain VC funding

Answer 6

you must convince them that you can make them money, and it would be more than any other company or project

Question 7

What are the basics of pitching

Answer 7

• sound bite
• elevator pitch
• Extended pitch

Question 8

What is sound bite

Answer 8

Describing business in 8 words or fewer

Question 9

What is elevator pitch

Answer 9

Financing requirements and also action points for follow-up by VC

Question 10

What is extended pitch

Answer 10

Key points including product/ technology, management team, business model, financing requirements and also action points for follow-up by VC

Question 11

How can you deliver pitch

Answer 11

1. Plan - know what you are going to say, wear and do
2. Prepare - make sure the words you are using are yours
3. Practice - shouldn’t need to read from your notes
4. Deliver - as you rehearsed
   i. While delivering
   
   1. Watch (eye contact)
   2. Listen (not just hearing)
   3. Think (use your brain, not your emotions)
5. Interpret - use feedback to modify the communication

Question 12

What do you follow up with after pitch delivery

Answer 12

• Collect business cards (name and contact details)
• Leave your pitch pack
• Take notes (invite a colleague and they can take that role)
• If you promised to do/ provide anything, make sure you do it
• Follow up with the organiser
• If appropriate, arrange a next meeting

Question 13

What are the law enforcement for Australian Stock Exchange (ASX)

Answer 13

• Has strict rules around disclosing information likely to create a false market
• Listing rule 3.1 says that companies must disclose immediately any information that a reasonable person would expect to have a material effect on its share price

Question 14

material needed for Australian Stock Exchange (ASX)

Answer 14

• Companies must disclose material information
• Companies should not disclose information that is not material
• Materiality is decided on a case-by-case basis

Question 15

material ll needed for Australian Stock Exchange (ASX)

Answer 15

• An unpublished in vitro study showing efficacy/ lack of efficacy for compound under development
• Results of a phase I safety trial
• Results of a phase II efficacy trial
• Regulatory approval