Lecture 11: Influence Social Groups, Family, Culture Flashcards
1
Q
Reference Groups influences by: (3)
A
- informational
- utilitarian
- value-expressive
2
Q
social groups (3)
A
- primary groups (face to face)
- secondary groups (more than one primary group)
- reference groups
3
Q
reference groups
A
for comparison aspirations, values and perspective
4
Q
reference groups can be (3)
A
- aspirational (want to be like)
- associative (our equals)
- dissociative (don’t want to be like)
5
Q
social power (3)
A
- reference power
- information power
- legitimate power
6
Q
reference power
A
one person admires the qualities of another and tries to copy the referents behaviour
7
Q
information power
A
- someone knows something others would like to know
8
Q
legitimate power
A
- is granted through true authority in a situation
9
Q
how reference group has social power (3)
A
- expert power
- reward power
- coercive power
10
Q
membership reference groups
A
people we know like our fmaily
11
Q
aspirational reference groups
A
people the consumer doesn’t know but admires
12
Q
group dynamics
A
- conformity and independence
- cohesiveness
- hierarchies
13
Q
factors influencing conformity
A
- fear of deviance (punishment)
- commitment
- group characteristics
- groups gain power
14
Q
consumer tribes
A
looser social groups, maybe short lived, that are bound by emotional lies and shared passion
15
Q
word of mouth communication
A
- more reliable
- adds social pressure to conform
- negative more influential than positive
