Lecture 10 Heuristics and Bias Flashcards
Inferential heuristic
rule of thumb for reasoning
Availability Heuristic (hint: consider limitations)
basing judgements of frequency on ease with which examples can be recalled
what we can easily remember/imagine/infer
works when
sample imagined is large and representative
Salience
the ability of something to stand out
representativeness heuristic
basing judgements of probability on how representative of typical something is of a member of a category
Conjunction Fallacy
Thinking the claim is more probable if its more specific
Ignoring the Base-rate
estimating probability in a narrow circumstance before the general probability
Effect significance
a marked effect is not a significant effect
statistically significant does not mean practically significant
Confirmation Bias
Tendency to look for confirming evidence WHILE
ignoring disconfirming evidence
Validity effect
repetition increases tendency for belief