Lecture 10

Question 1

Conformity (definition)

Answer 1

Change in behaviour as a result of the influence of people

Question 2

Normative social influence (definition)

Answer 2

Conformity to the norms of the group

Question 3

Obedience (definition)

Answer 3

Conformity because of a command from an authority figure

Question 4

Social Norms

Answer 4

• What we perceive to be acceptable behaviour in a social context
• Guide much of our behaviour
• People go to great lengths to follow

Question 5

Types of Social Norms

Answer 5

Descriptive : based on perceptions of what behaviour is typical (“most people don’t litter in parks”)
Injunctive : based on beliefs about what people are supposed to do (“you shouldn’t litter in the park”)

Question 6

Asch Line Study uses.. (type of conformity)

Answer 6

Normative social influence

Question 7

Milgram Experiment

Answer 7

Participants administered shocks for wrong answers. 62.5% delivered max shock.

Question 8

Attitude

Answer 8

• An evaluation of a person, object, or idea.

- Consists of affect and cognition

Question 9

Attitude and behaviour, what changes what?

Answer 9

Behaviour then changing attitude is stronger (self-perception theory) than attitude changing behaviour

Question 10

Cognitive Dissonance + 3 ways of addressing it

Answer 10

Feeling of discomfort caused by holding two conflicting cognitions or conflicting cognition and behaviour.

1) Change a cognition
2) Change a behaviour
3) Add a new “consonant” cognition