lecture 1: the changing landscape Flashcards

1
Q

the quality of
being spoken or
verbally communicated

A

Orality

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2
Q

the ability to
read and write

A

Literacy

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3
Q

Orality informs

A

literacy, and vice versa

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4
Q

Human society first formed itself with the aid of

A

oral speech

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5
Q

has been in existence for between 30,000 and 50,000 years

A

Homo Sapiens

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6
Q

Homosapiens has been in existence for between

A

30,000 and 50,000

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7
Q

The earliest scrips date from only

A

6,000

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8
Q

Culture with no knowledge whatsoever of writing or even of the possibility of
writing (i.e. literacy

A

primary oral culture

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9
Q

Before sophisticated forms of organizing knowledge, our ancestors relied on

A

storytelling

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10
Q

became more and more
sophisticated with the introduction of tools

A

technologizing the word

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11
Q

result of when remained in some cultures and societies
despite the emergence of literacy

A

polarities: oral vs literate cultures

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12
Q

progressed from oral cultures towards literacy when
words became technologized.

A

storytelling

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13
Q

Storytelling progressed from oral cultures towards literacy when

A

words became technologized

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14
Q

(pen/paper, moveable printers, video camera

A

tools of inscription

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15
Q

enabled storytellers to disseminate stories widely.

A

tools of inscription

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16
Q

learned behavior of members of a particular social group

A

culture

17
Q

can be contested, and as such, can unite or divide a
community

A

culture

18
Q

underpinned by language as an instrument for the
collection and distribution of knowledge

A

culture

19
Q

cannot exist in the absence of communication

A

culture

20
Q

power can shift from those who can share their
stories to a larger group through

A

mass media

21
Q

Any form of mass communication available before the advent of
digital media; offline media

A

traditional media

22
Q

television, radio, newspapers, books, and magazines

A

traditional media

23
Q

Technology which is intended to communicate or reach a mass audience

A

mass media

24
Q

primary means of communication for the
general public to communicate with each other as well as on a grander
level.

A

mass media

25
Q

coming together of telecommunications, computing, and broadcasting into a single
digital bit-stream (Collins, 1998) (Gate, 2000) (e.g. accessing multimedia content
through smartphones, tablets

A

media convergence

26
Q

phenomenon involving the interconnection of information and communication
technologies, computer networks, and media content

A

media convergence

27
Q

direct consequence of the digitization of media content and the popularity of the
internet

A

media convergence

28
Q

Anyone can create content that can be consumed by others.

A

media in social networks

29
Q

The cost of creating content is

A

cheap

30
Q

Has the biggest reach in a global landscape.

A

media in social networks

31
Q

democratized especially to audience access

A

media in social network

32
Q

The advent of digital media has made it possible for ordinary individuals to
disseminate their own stories, thus creating

A

counterculture ls

33
Q

are continually
informed by the present versions
of the same cultural work (and
vv), not as a matter of influence
but as a continuous dialogue
that oscillates both ways.”

A

past cultural works