Lecture 1 specific - Controlling in General terms Flashcards
1
Q
What are the relevant controlling instruments for Strategic controlling?
A
- SWOT analysis
- Analysis of competition
- Portfolio analysis
2
Q
What is Portfolio analysis?
A
Analysis of the elements of Product Mix to determine the optimum allocation of its resources.
+Market growth, Comparative advantages
3
Q
What does Competition analysis include?
A
- target customers
- market share
- unique value add = USP (unique selling proposition)
- key features they advertise
- price points
- shipping approach
- funding, whether VC are involved
4
Q
Addressees of financial accounting?
A
External: creditors, suppliers, customers.
Internal: management, staff
5
Q
Addressees of managerial accounting?
A
Top management; middle management/ decision-makers of all levels
