Lecture 1 Introduction To Business Psychology Flashcards
What is an organisation?
An organisation is a group of people who work together towards some purpose
What is the goal of a business?
Create wealth
What is money?
A medium of exchange
What is business psychology?
The science of human behaviour at work
What is the main goals of business psychology?
Increase job production
Increase job satisfaction
Employee selection
Methods of training and management
What types of business psychologists are there?
Academics
Occupational psychologists
HR managers
Executive coaches
Market researchers
Advertising executives
User experience experts
Ergonomists
What are HR managers?
Designing how people work
What are executive coaches?
They sit with people and coach them on how to work better
What are market researchers?
Talk to customers and find out how they use their products
What are advertising executives?
People that are experts in attitude and persuasion
What are user experience experts?
Coaching people that make stuff
What are ergonomists?
They design the scenery
What are the research methods involved in business psychology?
Observation methods
Survey and questionnaires
Qualitative interviews
Archival research
Diary methods
Case studies
Experimental studies
What statistical tests are involved in business psychology?
T-tests
Correlations
Chi-square
ANOVA
Multiple regression
Meta analysis
Content analyses
All non parametric techniques
What are the goals of organisational psychologists?
Happiness and satisfaction of employees
Matching the right person the the right job
Improving work conditions
Increasing productivity
