Lecture 06: Folksonomies and Uncertainty Flashcards
What are the seven problems associated with tagging?
- Homonymy - same word having different meanings
- Synonymy - relation between two different words that hold the same meaning
- Granularity - level of detail considered
- Aspect - the way in which something may be viewed or regarded
- Not tight control of tagging - free text vs. controlled vocabulary
- Seemingly chaotic
What are the three reasons tagging is contributing to success?
- Low barriers to entry - not required sophisticated knowledge
- Feedback and Asymmetric Communications - negotiate meanings of tags, locate other related resources from tags of a certain resource
What are desire lines?
The concept used to identify the relation between emergent semantics from tags. Desire lines is a path developed by erosion caused by human footfall, which provide the shortest or most easily navigated route.
What are the social aspects of tagging behaviour?
- If a web resource is tagged by many users, it has more chance to be seen by other users.
- If a web resource is seen by many users, it has more chance to be tagged by other users.
- This creates a positive feedback loop and leads to exponential growth
What is self-normalisation in regards to folksonomies?
The idea that controlled vocabularies become more consistent without any external control over time.
Self-normalisation can be promoted by shared information retrieval spaces.
The folksonomies tend to show a power law curve and long tail effect.
What is Power Law?
- Very small number of events that have a very high probability of appearing
- Very large number of events that have a very low probability of appearing
What are the two types of folksonomies?
- Broad folksonomy
2. Narrow folksonomy
What is a Broad folksonomy?
A broad folksonomy is whereby many people tag the same object, it follows the power law and there is an agreement on using a few popular tags. Broad folksonomies can be used to select preferred terms or extract a controlled vocabulary.
What is a Narrow folksonomy?
A narrow folksonomy is whereby a few people tag the same object, as a result it loses the richness of the masses. Aids in tagging objects which are not easily findable. Specific target audiences will tag objects with specific personal tags to improve future retrieval.
What is a tag cloud?
A tag cloud is a visualisation of the tags in a folksonomy with tags being weighted based on their frequency of occurrence. The more important tags are bigger and louder in the illustration. It provides an instant illustration, providing precise and specific orientation of the content. The advantage of a tag cloud is it highlights the most important popular subjects dynamically.
What are the four types of tag clouds?
- Sorted Alphabetically - font size, weight, colour
- Sorted by Frequency - most important tags may be highlighted
- Not sorted at all - most important are highlighted
- Sorted according to similarity - similar terms appear close to each other
What is a tag index?
A tag index is an alternative to a tag cloud in that it provides an index of tags, in a listed manner which is the best solution for precise content presentation.
What are the advantages of folksonomies?
- Serendipity - information discovery (browsing vs. finding)
- Reflect the population’s conceptual model
- Accomodate Diversity
- Self-moderating
- Low cost alternative
- Enable emergence of social groups
What are the disadvantages of folksonomies?
- No synonym control
- Lack of precision
- Lack of hierarchy
- Low findability quotient
- Problems with scaling
- Susceptible gaming
What are the two goals of automatic tag analysis?
- Map between Synonyms
2. Link related terms