Lec 8: Attention and Memory Flashcards
Change blindness
a failure to notice large changes in one’s environment
attention
the granting of priority of processing to a particular location, item, or thought
filter theory
attention is selective, boosting relevant info and rejecting irrelevant info
selective attention
one’s ability to track items rapidly fall apart the more there are to monitor
memory
the nervous system’s capacity to acquire and retain usable skills and knowledge
sensory memory
a memory system that BRIEFLY stores sensory information in close to its original sensory form
a light, sound, an odor, taste leaves a vanishing trace on the nervous system
short term memory
memory storage system that briefly holds a limited amount of info in awareness
working memory
an active processing system that keeps different types of info available for current use ie sounds, images, ideas
information remains in working memory for about 20-30 seconds unless you prevent it from disappearing by thinking about or rehearsing the info
memory span
the amount of info held in working memory
chunking
organizing info into meaningful units to make it easier to remember
ex: 3104983325 is easier to remember as 310-498-3325
long term memory
a relatively permanent, limitless storage
nursery rhymes, what you had for lunch the previous day
long term memory vs working memory
long term memory has longer duration and a far greater capacity
serial position effect
ability to recall items from a list depends on order of presentation, with items presented early or late in the list remembered better than those in the middle
list of words
words in the beginning and end are better remembered than the ones in the middle
primacy effect
people have a good memory for items at the beginning of a list
recency effect
people also have a good memory for items at the end of a list
levels of processing model
the more deeply an item is encoded, the more meaning it has, and the better it is remembered
maintenance rehearsal
repeating the item over and over
elaborative rehearsal
encodes the info in more meaningful ways
The more an item is elaborated at the time of storage
the richer the later
memory will be because more connections can serve as retrieval cues
schemas
cognitive structures that help us perceive, organize, process, and use info
decisions about how to chunk info depend on schemas
prior knowledge and culture shapes our schemas and can lead to biased encoding, influencing memory
associative networks
organized by category and structured in a hierarchy
provide a blueprint for where to find info
spreading activation models
Stimuli in working memory activate specific nodes in long-term memory,
making retrieval easier.
Activation of a node spreads throughout its network,
enhancing memory of related items
retrieval cue
anything that helps a person or an animal recall info stored in long term memory
memory may be enhanced by
Context-dependent memory
when the recall situation is similar to the encoding situation
state-dependent memory
when a person’s internal states match during encoding and recall