lec 6 Flashcards
what are the three types of economies
advanced ( usa ) , developing ( africa ) , emerging ( china )
what event often occurs in emerging economies (P)
privatization (transition of state owned industries)
benifits of going into emerging markets
low labour cost
growing markets
growing middle class
challanges of emerging markets (5)
political instability, weak pattent law, lack of transparency ( shady gov ), bad infrastructure, resistance from big family conglomerates
what are some strats to entering emerging markets
making customized offerings and marketing, partnering with family conglomerates, target governments
what advantage do local companies have
they have a better understanding of local markets and needs
what does cage stand for
cultural
admin / political
geographic
economic
what is the point of the cage model
its so that companies can understand the differences they may need to address when entering a new market