lec 4

Question 1

benefits of standardization approach

Answer 1

reduce costs
consistant brand image

Question 1

standardization approach

Answer 1

targeting similar market segments globally

Question 2

adaptation approach

Answer 2

modifying your marketing to better suite the country where you are operating

Question 3

benefits of the adaption approach

Answer 3

• better targeting for that market
• complying with government regulations and local cultural norms

Question 4

what is the biggest challenge international marketers face

Answer 4

being able to adapt to the local cultures

Question 5

what is ehtnocenterism

Answer 5

the belief that people in there own company culture or country know how to do things best

Question 6

self reference criterion (SRC)

Answer 6

using your own cultural values and experiences etc, as a basis for decisions