Lec 1 Flashcards
The main role of cio
Business strategy - a long term plan of action for business
It strategy - a long term plan of action for is/it
It operation - how info systems / information technologies are operated
Business operation - how the business is operated
Need to align all together
Business strategy
= a plan of actions designed to achieve a long term or overall plan
Corporate strategy: e.g Samsung
Strategy business unit :! Eg Samsung mobile phones
Function strategy : marketing, finance etc
Business strategy: strategic positioning
Porter argues that there are two generic strategies
Differentiation - products with unique designs eg superior designs eg Cadillac with high end prices
Cost leadership: lowest av unit costs in industry - cost minimisation
Eg Chevrolet and low prices
Typology of firms based on strategy - Business strategy
Miles and snow argue that there are 3 generic strategies:
Defender: most stable changes, high quality but low Standards or Price and operationally efficiency with economies of scale
Prospector: create changes in its market, new products/market, innovative and flexible
Analyser - follow changes very quickly, a stable domain of core products but very quickly introducing better products, combination of defender and analyser
Business operation:
Business operation deals with how the business is operated, by developing and maintaining:
Organisational roles,
business processes - how to get to end result
and business forms (interfaces) used to collect, store or transfer information
Is/IT operation
Is/it operation dead with how Is/It is operated, by developing and maintaining Is processes, business applications, is roles, is data and user interfaces
Is=
Is is an information system that facilitates gathering, processing, storing and disseminating info
It
It refers specifically to hardwares software and telecommunication networks
Is/it operations examples
Business applications: market info systems to monitor product sales and facilitated flexibility in responding to the market
Is roles: user hierarchy / It organisation
Is data : a database
User interfaces: Netflix
Is process: how to order food from dominoes (almost act like it’s a flowchart)
IS/IT Strategy: for
Is strategy: what is required by the business so required systems and info, business demand oriented and defines and priorities investments in business applications. Goal= ideal application portfolio
It strategy: how the requirements can be delivered. So focuses on technology, supply oriented and defines and priorities investment in IT assets. Goal= ideal technological assets
Is strategy examples
Application portfolio
Is project roadmap
Is project overview
It strategy examples
It principles
Technology reference model
It landscape
Is strategy types: sabherwal and chan
Saberwal and chan suggest three is strategy types
- Is for efficiency - automated processes, close supervision of labour
- Is for flexibility - monitor product sales, trends,
- Is for comprehensiveness - having a comprehensive view of customer, supply chain, market players (all customer data in one view)
Alignment types:
Business alignment is the degree to which the higher level, externally focused business strategies are aligned with lower level, internally doves business infrastructure and processes
Intellectual alignment - degree business strategy supports, and is supported by the it strategy
It alignment - degree to which high level it strategies are aligned with low level internally focused it processes
Operational alignment - lower level internally focused operational level of alignment deals with how the business structure and processes align with it
Intellectual alignment
Report to ceo for differentiation, to cfo for cost leadership
Is for efficiency for defender, is for flexibility for prospector and is for comprehensiveness for analyser
