Learning Research Methods

Question 1

What is a problem with the kind of data that can be collected for animal research?

Answer 1

As animals cannot talk only the outward behaviour can be studied, animals cannot be questioned about how they feel, their responses etc. - a high degree of interpretation of animal behaviour may be required, usually only quantitative data can be gathered, not qualitative

Question 2

What does content analysis involve?

Answer 2

Converting content into some kind if objective, quantitative measure, thus a coding system relevant to the medium (or ‘population’) being studied, e.g. newspaper, film or web content