Learning Approaches Flashcards
What are the learning approaches?
Behaviourism and social learning theory
What does behaviourism and social learning theory have in common?
assume all our behaviour is learnt and we are born a blank slate
Describe behaviourism and state which side it takes for different comparisons
- this can be split into classical and operant conditioning
- the approach considers stimuli in the environment and how they affect a persons responses
- sides with nurture; people are blank slates at birth
- reductionist because experiments look at stimulus/ response
- determinist because behaviour is determined by stimuli
- nomothetic because we share processes for learning behaviour
- it is scientific because objective methods are used.
Describe classical conditioning
- we learn through association
- a neutral stimulus begins to elicit a conditioned response
- demonstrated by pavlovs dogs (saliva count), where food is the unconditioned stimulus and the bell is the neutral stimulus
Describe operant conditioning
- reinforcement and punishment
- the likelihood that we will carry out a behaviour is based on what we learn about the consequences of that behaviour
- Reinforcement means that behaviour is likely to be repeated (positive reinforcement adds something to increase behaviour and negative reinforcement remove something to increase behaviour)
- Punishment means the behaviour is unlikely to be repeated (positive punishment adds something to decrease behaviour and negative punishment remove something to decrease behaviour)
Skinner case study ( behaviourism)
- looked at the behaviour of rats and pigeons (OPERANT CONDITIONING)
- The animals were put in a skinner box and whenever they press the lever they would receive food, or were given an electric shock every time they pressed the lever
- This caused the animals to either press the lever more, or less
Evaluation:
- Controlled conditions so scientific
- Based on animals so may not be applicable to humans
- Application to real life – we use punishment frequently to stop bad behaviour (prisons and schools)
- Ignores our thought processes
- Determinist – ignores free will
Describe social learning theory and state what it sides for for each comparison
- behaviour can be learnt through observation and imitation
– by observing the consequences of behaviour we learn whether to carry out this behaviour in the future or not - vicarious reinforcement is indirect reinforcing when seeing someone else being reinforced for the same behaviour so we are more likely to imitate it
– identification is seeing ourselves as similar to someone - Modelling is what a role model does to show someone else how to do something or it can be what the observer does by copying the role model
- nurture because all behaviour is said to be learnt by observation and imitation
- reductionist because it reduces complex learning to a few processes
- deterministic because behaviour is learnt through experience but we do have some control over what we imitate
- nomothetic as we share processes for learning behaviours
- not scientific as we cannot observe the cognitive element
What are the mediational processes involved in the social learning theory
- Attention - noticing the behaviour and consequences
- Retention - remembering their behaviour and consequences
- Motor reproduction – thinking about how to carry out the action (not the action itself)
- Motivation - wanting to imitate the behaviour ( determined by if the behaviour is reinforced or not)

Bandura case study (social learning theory)
- bobo doll study
- A large group of children (36 boys and 36 girls from the Stanford University Nursery School aged between 3 to 6 years old) were split into three groups: one which had an aggressive role model, one with a non-aggressive role model and one with no role model at all
- The adults attacked the Bobo doll in a distinctive manner – they used a hammer in some cases, and in others threw the doll in the air and shouted “Pow, Boom.”
RESULTS:
- Children who observed the aggressive model made far more imitative aggressive responses than those who were in the non-aggressive or control groups.
- The girls in the aggressive model condition also showed more physically aggressive responses if the model was male, but more verbally aggressive responses if the model was female. However, the exception to this general pattern was the observation of how often they punched Bobo, and in this case the effects of gender
- The group with an aggressive role model showed aggressive behaviour to the Bobo doll
- overall boys displayed more aggression to the Bobo doll
- found that children imitate adults
Evaluation:
- The boys were more aggressive than the girls so observation can’t be the only reason for aggression
- The social learning theory takes thought processes into account so it’s less simplistic than the behaviourist approach
- Successfully explains lots of behaviours e.g. smoking, role of the media on weight loss
- Application to real life e.g. the restrictions of cigarette and alcohol adverts
Describe the cognitive approach and state what it sides with for each comparison
- behaviours occur because of our cognitive processes ( beliefs, thoughts, perceptions)
– our behaviour is influenced by how we see the world and ourselves (schemas)
– these schemas are affected by our childhood experiences
– our mental processes cannot be observed but should still be studied scientifically ( memory, perception etc.) - the thought processes that occur between a stimulus and response are the important things to consider
theoretical and computer models:
– Information flows through the cognitive system in a sequence (imput, processing, output)
- Computer models assume the mind is similar to a computer
- the brain is a central processing unit and information is coded into a usable format
- both nature and nurture because it States that thought mechanisms are innate but the environment shapes are thought processes and schema
- reductionistic because of machine reductionism
- soft determinism because we have control over our thoughts but schema are affected by past experiences
- nomothetic because processes underlying our thoughts are general to all humans e.g. computer model
- Scientific because lab studies are well controlled but we cannot observe cognitions
Describe schemas
- A package of information and knowledge developed through experience
- they help us to process information quickly, simplify complex situations and predict what might happen
– they can distort our interpretation of sensory information and lead to perceptual errors - schemas are reinforced because we are predisposed to select familiar experiences
– schemas can then trigger a behaviour ( surrender, overcompensation or avoidance)
Bugelski and alampay case study (cognitive approach)
- psychology students were shown either drawings of faces or animals
– asked what they thought the final picture was
– lucy had been previously showed faces were more likely to say man where is those who have been shown animals were more likely to say rat
Evaluation:
– approach is less determinist than other approaches
– it has improved our understanding of a number of psychological abnormalities
– it has contributed to therapies such as CBT which have helped many people
- Machine reductionism – there are similarities between a human mind and a thinking machine (e.g. inputs, outputs, storage systems, The use of essential processor) BUT. Machine reductionism ignores the influence of human emotion and motivation and how this affects information processing e.g. when human memory can be affected by anxiety, especially in eyewitness testimony

What are the different comparisons of the approaches
- nature vs nurture
- reductionism / holism
- determinism / free will
- idiographic / nomothetic
- scientific or not
Describe the biological approach and state what are sides for for each comparison
- this approach is rooted in the physiology and biology of the body
– behaviour is affected by genetics, the central nervous system or the chemistry of the body
– levels of neurotransmitters affect behaviour - The approach believes that the evolution of human behaviour is developed in the same way as the evolution of physical characteristics, in order to enhance our level of survival e.g. aggressive behaviour can be defensive
- nurture because behaviour is innate but it accepts that the environment does have some influence e.g. genotypes and phenotype
– very reductionist as it explains behaviour solely in terms of genes and neurochemistry - hard determinism because behaviour is determined by genes
– nomothetic as we share common physiology
– very scientific because measuring observable things such as biochemicals
How many chromosomes are we born with
23