Lean Sturt-up Flashcards

1
Q

The business model canvas

A

9 building blocks
Key paterns
Key activities
Key resources
Value proposition
Customer relationship
Channels
Customer segments
Cost structure
Revenue streams

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2
Q

Lean start-up vs. traditional Strategy

A

-Business model, hypothesis driven VS Implementation driven

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3
Q

Market types

A

Existing market
New Market
Re-segmented niche
Re-segmented low cost

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4
Q

Problem vs. solution

A

Love the problem not the solution
In summary, first build the product that everybody wants, then raise enough money to build the company. If you can build a big company that way, by all means do it.

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5
Q

Key partners in business canva

A

Who are your key business partners?
Key suppliers
which activities the partners perform

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6
Q

key act.

A

-what key activities do our value proposition requires
- our distribution channels?
- customer relationship?
- revenue streams?

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7
Q

Key resources

A
  • what key resources our value proposition require?
  • our distribution channels?
  • customer relationship?
  • revenue strams?
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8
Q

value proposition

A
  • what value do we deliver to the customer
  • which of our customer’s problems are we helping to solve
  • which customer needs are we satisfying?
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9
Q

Customer relationship

A
  • how do we get, keep and grow customer?
  • which relationship have we established?
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10
Q

Channels

A

-through which channels do our customer segments want to be reached?

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11
Q

Customer segmentation

A

for whome are we creating value?

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12
Q

Lean start-up

A

Instead of business plan and creating fully functional prototypes —> customer feedback and show MINIMAL VIABLE PRODUCTS
- searching for business model

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13
Q

Search + Execution of Lean Start-up

A

1) Customer discovery
- hypothesis, assumptions - minimum viable product
2) customer validation
- test all the hypotheses and validate customer interest

Execution
3) Customer creation
- product is redefined enough to sell
4) Company Building

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14
Q

Minimum viable product

A

Involved in the lean start-up

containing the main features

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15
Q

Wholefoods market - what did it say to retailers

A

The three business model is obsolate

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16
Q

Competing against free

A
  • The competitor enters the market and offers the product very similar to yours but for free
17
Q

Competing against free - how bit is the threat?

A

Immediate threat –> launch free pr. immediately
- defection rate
- growth rate less than 40%

Business model threat –> change business model
- defection rate - high
- growth rate > 40 %

Minor threat –> monitor
- growth rate less than 40%
- defection rate less than 5%

Delayed threat
- coexist or delay
- Growth rate higher

18
Q

3 aspects of business model

A
  • Why, what, differnce
  • What is the business model
  • What are the channels
  • What we are charging
19
Q

omnichannel

A

seamless connection

20
Q

Internal crowdsourcing

A

Ideas of employees
- cognitive diversity
-Gegographically distributed
-engage younger employees

21
Q

The customer centered innovation map

A

people hire services not things to get the job done

22
Q

Internal crowdsourcing

A

1) stay focused on innovation
2) give internal participants slack time
3) alllow for annonymous participation
4) keep experts away
5) use collaborative process
6) utilize platfroms that faciliatate shared developement
7) be transparent about plans for follow up and communication

23
Q

Job to be done theory

A

people buy products to get the job done
all jobs are processes
all jobs have universal strucutre - 8 steps