Disney, Innovation Catalysis

Question 1

Innovation Catalyst which comp.

Answer 1

Innuit

Question 2

Geibel - Disney - A changing organization - problem

Answer 2

Old-fashioned, hierarchical structure, discouraging new ideas and innovations - if they want to be successful - they need to adapt new environment (new technologies requiring greater interaction)

Question 3

Disney - what contributed to the problem

Answer 3

-Top-down approach did not supported interaction between teams - Fixed teams
-Reliance on traditions - It worked long time in this way - reliance on traditions
-People were not able to communicate with each other - huge teams
-Competitive environment - all the team managers had its own goals
-Increasingly technical environment.
-New technologies were developed which required more interaction between teams - not possible in the top-down approach

Question 4

Disney Take aways

Answer 4

• Everybody has a role to play
• Slow changes
• Also big companies can innovate and work as a small companies
• Shared purpose
• Benefits
• Value in experimentation

Question 5

Disney vs. Innovation catalyst

Answer 5

Disney - whole change
Innovation catalyst - going to teams - you will be the driver for change

Question 6

Innovation catalyst - how it starts

Answer 6

The CEO discovers he is not Steave Jobs
Pain points focus
Customer voice